What are the best paid ad platforms for your target audience and niche?

Google Ads (PPC and LSAs) is the #1 paid ad channel that we utilize. It often doesn't produce the lowest cost per lead, but consistently delivers the highest quality leads that we see. When someone needs a product or service, Google is usually the first place they will go. For example, let's say your car was hit by a UPS truck which ran a red light. You're probably going to open your phone and search for something like "Can I sue UPS if their truck hit me". Sure, you might get targeted by Facebook ads at some later time, but chances are pretty good that you'll have already found a lawyer from that initial Google search. Google gets the first look with the vast majority of consumers.

For real estate, Facebook Ads, despite the restrictions in targeting, is still one of the best channels for lead generation. The ad creative on this platform makes all the difference. If your creative is visually appealing, and your call-to-action is calling out your targeted audience well, leads are consistent. However, if your creative doesn't speak to the quality of real estate services you represent (i.e. a random group photo of your team taken on an iPhone) and your call-to-action is weak (i.e. "Contact us today!"), your lead quality will suffer tremendously. This forces you to truly create ads that keep the prospect's interest in mind and avoids the self-serving boasting that doesn't truly help the prospect in the long run.

Facebook Ads has taken a hit with the recent ios data capture restrictions, BUT - remains as the king of retargeting. Facebook ads offers the ability to create content that invites users into your brand experience - without ever leaving the platform. My companies have leveraged this specific tool to build Facebook groups to create a more "intimate" B2C, community-based audience that feels like a group of friends. ...and who doesn't love a recommendation from someone you know and trust? Start running Facebook Ads, retool and retarget, then drive customers into a group or self-hosted chat platform to engage on an intimate level and your business will explode.

Personalmente, recomiendo lo siguiente: 1. Google Ads: Una de las redes publicitarias más efectivas que permite llegar a un público específico y objetivo. 2.Redes sociales: Instagram, Twitter, LinkedIn y Facebook. 3. Amazon Advertising: Permite publicar anuncios en Amazon, incluyendo anuncios de búsqueda, productos patrocinados y marcas patrocinadas. 4. Plataformas de publicidad digital: Estas plataformas, como Google AdWords, permiten crear y administrar anuncios en línea en motores de búsqueda, redes sociales y sitios web. 5. Herramientas de publicidad digital: Existen varias herramientas de publicidad digital, como Zapier, Marketo y Criteo, que permiten automatizar flujos de trabajo, retargeting y segmentación avanzada.

Are you diving into paid ads? Here's a short breakdown for Google and Facebook: Google Ads: ? Pro: Immense reach and targeting based on intent. ?Con: It can be competitive and costly for popular keywords. Facebook Ads: ? Pro: Highly detailed demographic and interest targeting. ?Con: Less intent-driven, which can lead to lower conversion rates for some niches. Pick what fits your aim. Use Google to grab folks actively searching, and pick Facebook for its laser-focused targeting. Test them, see what works best, and keep tweaking for your audience!