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What are the best NPS practices for creating authentic and engaging influencer content?

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If you are an influencer marketer, you know how important it is to create content that resonates with your audience and builds trust with your brand partners. But how do you measure the impact of your content on your followers' loyalty and satisfaction? One way to do that is by using the Net Promoter Score (NPS), a simple but powerful metric that gauges how likely your followers are to recommend your content to others. In this article, we will explore what NPS is, why it matters, and how to apply it to your influencer marketing strategy.

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1 What is NPS and how does it work?

NPS is a survey question that asks your followers to rate on a scale of 0 to 10 how likely they are to recommend your content to a friend or colleague. Based on their responses, you can divide your followers into three categories: promoters, passives, and detractors. Promoters are those who give you a 9 or 10, meaning they are very satisfied and loyal to your content. Passives are those who give you a 7 or 8, meaning they are satisfied but not enthusiastic. Detractors are those who give you a 6 or lower, meaning they are dissatisfied and likely to switch to another influencer. To calculate your NPS, you simply subtract the percentage of detractors from the percentage of promoters. The result is a score that ranges from -100 to 100, with higher scores indicating higher loyalty and satisfaction.

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Shella Idrees

Positive Influential ? LinkedInner & Growthster ??? Facilitates Brands with Advanced Deal Techniques and Amplified Lead Acquisition
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The key to success in influencer marketing is authenticity and genuine engagement with the audience. Tailoring your approach to fit these principles will help you create more effective influencer content.

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Ravit Jain

Founder & Host of "The Ravit Show" | LinkedIn Top Voice | Startups Advisor | Gartner Ambassador | Evangelist | Data & AI Community Builder | Influencer Marketing B2B | Marketing & Media | (Mumbai/San Francisco)
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Net Promoter Score (NPS) is a metric that measures customer satisfaction and loyalty. It asks one simple question: "On a scale of 0-10, how likely is it that you would recommend our company/product/service to a friend or colleague?" Anyone who scores 9-10 is a 'Promoter,' 7-8 is 'Passive,' and 0-6 is a 'Detractor.' The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. It's a quick way to measure customer sentiment and can be a very telling indicator of the health of a brand

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Aykut Tanr?kulu

Creative Content Producer at Dreambox | Brand Marketing Expert | Commercial Film Director
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Authenticity: Ensure influencer content aligns with their brand. Engage Audience: Foster two-way interactions. Leverage Positives: Highlight influencer Promoters. Address Concerns: Act on influencer Detractor feedback. Convert Passives: Persuade Passives with influencer insights. Track and Analyze: Monitor performance metrics. Feedback Loop: Share NPS insights for improvement. ????

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2 Why is NPS important for influencer marketing?

NPS is important for influencer marketing because it helps you understand how your content affects your followers' perception of your brand and your value proposition. By tracking your NPS over time, you can identify what types of content generate the most positive word-of-mouth, what areas need improvement, and how to optimize your content strategy for better results. NPS also helps you communicate your impact to your brand partners, who can use your NPS as a proxy for your influence and credibility. By showing them how your content drives loyalty and referrals among your followers, you can demonstrate your value and negotiate better deals.

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Ravit Jain

Founder & Host of "The Ravit Show" | LinkedIn Top Voice | Startups Advisor | Gartner Ambassador | Evangelist | Data & AI Community Builder | Influencer Marketing B2B | Marketing & Media | (Mumbai/San Francisco)
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At its core, influencer marketing is about trust and advocacy, which are precisely the elements that NPS measures. You're not just looking for immediate conversions; you're aiming for lasting customer relationships. If an influencer can move their followers to become 'Promoters' of your brand, you've struck gold. It means that the influencer's endorsement is translating into genuine customer loyalty, which is ultimately what will drive long-term growth. In essence, a good NPS score can validate the effectiveness of your influencer partnerships, making it a crucial part of your overall strategy.

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Wendy Permana

Driving Growth & Engagement | Digital Marketing Specialist at Think Tank Solusindo | Expertise in SEO, Social Media, & Content Marketing
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Well, when it comes to the world of influencer marketing, Net Promoter Score (NPS) is like your secret weapon for success. Here's why NPS is so important: - Audience Satisfaction - Measure Influencer Impact - Identify Brand Fit - Feedback Loop - Engagement and Trust - ROI Assessment In a nutshell, NPS is your compass in the influencer marketing world. It helps you navigate toward influencers who align with your brand, measure the impact of campaigns, and keep your audience happy and engaged. That's the influencer marketing sweet spot! ????

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3 How to collect NPS feedback from your followers?

There are different ways to collect NPS feedback from your followers, depending on your platform and preference. For example, you can use online tools like SurveyMonkey, Typeform, or Google Forms to create and share a short NPS survey with your followers via email, social media, or your website. You can also use in-app or in-content pop-ups or widgets to ask your followers for their NPS rating while they are consuming your content. Alternatively, you can use social media polls or stories to ask your followers for their NPS rating in a more interactive and engaging way. Whatever method you choose, make sure to keep your NPS question simple, clear, and consistent across different channels.

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Ravit Jain

Founder & Host of "The Ravit Show" | LinkedIn Top Voice | Startups Advisor | Gartner Ambassador | Evangelist | Data & AI Community Builder | Influencer Marketing B2B | Marketing & Media | (Mumbai/San Francisco)
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Direct Polls: Use Instagram Stories or Twitter polls to ask the simple NPS question: "On a scale of 0-10, how likely are you to recommend my content to a friend?" Email Surveys: If you have a mailing list, send out a more detailed NPS survey. This allows for more nuanced feedback. Community Engagement: Use your Discord server or Facebook group to ask for NPS ratings. These platforms often have more engaged users, providing more reliable data!

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Wendy Permana

Driving Growth & Engagement | Digital Marketing Specialist at Think Tank Solusindo | Expertise in SEO, Social Media, & Content Marketing
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To collect NPS feedback from your followers, follow these steps: - Create an NPS Survey - Choose the Right Platform - Segment Your Audience - Distribute the Survey - Timing Matters - Explain the Purpose - Encourage Honest Feedback - Consider Incentives - Follow Up - Analyze Results - Act on Feedback - Engage with Respondents - Continuous Feedback Loop - Communicate Changes - Privacy and Data Handling By collecting and acting on NPS feedback, you can enhance your relationship with your followers and continuously improve your content or offerings to meet their needs and expectations.

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4 How to analyze and act on your NPS data?

Once you have collected your NPS data, it's important to analyze and act on it to improve your influencer marketing performance. Start by calculating your NPS score and comparing it with your previous scores and industry benchmarks. This will help you understand how you are performing and what needs to be improved. Segment your NPS data by different variables, such as content type, topic, format, platform, audience demographics, etc. This will provide insights into what works and what doesn't for different segments of your followers. Follow up with promoters, passives, and detractors to understand their ratings. Ask open-ended questions about what they like or dislike about your content, what they expect from you, and how you can improve. This will give you valuable feedback which can be used to enhance the quality and relevance of your content. Finally, implement changes and improvements based on the analysis and feedback; experiment with different content ideas, formats, topics, styles, tones, etc. to see what resonates with followers and increases the NPS score. Monitor the impact of the changes on the NPS score and other key metrics such as engagement, reach, conversion etc., so that you can evaluate progress and adjust the strategy accordingly.

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Ravit Jain

Founder & Host of "The Ravit Show" | LinkedIn Top Voice | Startups Advisor | Gartner Ambassador | Evangelist | Data & AI Community Builder | Influencer Marketing B2B | Marketing & Media | (Mumbai/San Francisco)
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Categorize Responses: Divide your audience into Promoters (9-10), Passives (7-8), and Detractors (0-6). Deep Dive into Comments: NPS isn't just about the score. Read the comments to understand the 'why' behind the rating. Action Plan: Create a roadmap based on the feedback. If you have a low score, identify the recurring issues and address them in your content strategy.

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5 How to leverage your NPS score for influencer marketing success?

Your NPS score can be used to measure and improve your content performance, as well as leverage influencer marketing success. Showcase your NPS score and testimonials on your website, social media profiles, media kit, and portfolio to build your reputation and credibility. Share your NPS score and feedback with brand partners and potential clients as part of your pitch or proposal to demonstrate your value and influence. Offer incentives, such as discounts or freebies, to promoters who spread the word about your content and brand partners. Engage with passives and detractors to thank them for their feedback, address their concerns, offer solutions, and invite them to try new or improved content. This will help you increase loyalty and satisfaction among followers, reduce churn rate, and attract more followers and brand partners.

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Ravit Jain

Founder & Host of "The Ravit Show" | LinkedIn Top Voice | Startups Advisor | Gartner Ambassador | Evangelist | Data & AI Community Builder | Influencer Marketing B2B | Marketing & Media | (Mumbai/San Francisco)
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How to leverage your NPS score for influencer marketing success? Showcase Testimonials: Use positive feedback from your Promoters in your media kit or as social proof in sponsored content pitches. Tailored Partnerships: Use NPS data to identify what your audience truly values, and seek partnerships that align with those interests. Community Building: A high NPS score is a strong selling point when negotiating with brands. It shows you not only have reach but also a genuinely engaged community. Remember, NPS is not a one-time activity but an ongoing process. Keep your finger on the pulse of your audience's needs and adjust accordingly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best NPS practices for creating authentic and engaging influencer content?

1

2

3

4

5

6

1 What is NPS and how does it work?

2 Why is NPS important for influencer marketing?

3 How to collect NPS feedback from your followers?

4 How to analyze and act on your NPS data?

5 How to leverage your NPS score for influencer marketing success?

6 Here’s what else to consider

Influencer Marketing

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What are the best NPS practices for creating authentic and engaging influencer content?

1

2

3

4

5

6

1 What is NPS and how does it work?

2 Why is NPS important for influencer marketing?

3 How to collect NPS feedback from your followers?

4 How to analyze and act on your NPS data?

5 How to leverage your NPS score for influencer marketing success?

6 Here’s what else to consider

Influencer Marketing

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