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What are the best negotiation techniques to get a better deal with your printing company?

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If you run a small business, you know how important it is to save money on your printing costs. Whether you need flyers, brochures, business cards, or banners, you want to get the best quality for the lowest price. But how do you negotiate with your printing company to get a better deal? Here are some of the best negotiation techniques you can use to reduce your printing expenses and build a long-term relationship with your printer.

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Shubham Trivedi

Founder & CEO @Oyexperts & @OrbinFilings | Entrepreneur | Investor in early-stage startups | HIRING for multiple roles
Hisham Harmalanee

Startup Mindset Coach | Content Writer | I help entrepreneurs initiate and develop their startups to achieve their…

1 Know your needs

Before you contact your printing company, you should have a clear idea of what you need, how much you need, and when you need it. This will help you avoid unnecessary charges, delays, or mistakes. You should also research the market and compare prices, quality, and services of different printing companies. This will give you an advantage when you negotiate, as you will know what is reasonable and what is not.

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Shubham Trivedi

Founder & CEO @Oyexperts & @OrbinFilings | Entrepreneur | Investor in early-stage startups | HIRING for multiple roles
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It's essential that you deal with your printing needs with a clear strategy in mind. Clear knowledge of your needs, quantity, and schedule facilitates the process and reduces the possibility of unexpected costs or delays. Getting the highest return on your investment and making accurate selections require thorough market research and option comparison.

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2 Build rapport

Negotiation is not only about numbers, but also about people. You want to establish a good relationship with your printing company, so that they see you as a valuable and loyal customer, not just a one-time buyer. You can do this by being friendly, respectful, and professional. You can also show interest in their business, ask questions, and compliment their work. This will make them more willing to listen to your requests and offer you discounts or perks.

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3 Ask for options

One of the best ways to negotiate is to ask for options. This means that you don't just accept the first offer they give you, but you ask for alternatives that might suit your budget or preferences better. For example, you can ask if they have any special deals, packages, or discounts for bulk orders, referrals, or repeat customers. You can also ask if they can adjust the size, color, paper, or design of your printing materials to lower the cost. By asking for options, you show that you are flexible and open-minded, but also that you are not afraid to walk away if the offer is not good enough.

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Hisham Harmalanee

Startup Mindset Coach | Content Writer | I help entrepreneurs initiate and develop their startups to achieve their goals.
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In negotiations, particularly in sales, various tactics can be employed. Here are some examples of sales negotiation strategies: - Position as the Requester: Instead of presenting your offer first, adopt the role of the requester. This approach helps prevent undervaluing your proposal and allows you to gauge the other party's expectations. - Gradual Price Reduction: Rather than making a single substantial price reduction, opt for a gradual approach. Incrementally lower the price, with the final reduction being very minimal (e.g., 1%). This tactic conveys the difficulty of securing a better deal. - Modular Pricing: Break down your offering into smaller components or services and assign a higher value to your core services.

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4 Trade value

Another effective negotiation technique is to trade value. This means that you offer something of value to your printing company in exchange for something of value to you. For example, you can offer to pay in advance, provide testimonials, or refer other customers to them, in return for a lower price, faster delivery, or better quality. You can also offer to bundle your orders, use their preferred payment method, or accept their terms and conditions, in return for a free sample, a bonus service, or a warranty. By trading value, you create a win-win situation for both parties, where both feel satisfied and appreciated.

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Jorge V. Gonzalez

Int Best Seller Author ?? , Inventor ????, Public Speaker ?? & Realtor ?? - I help people find their gifts, talents, pursue their life’s purpose and understand their life's journey & story.
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We have entered the time of partnerships and collaboration. Branding your partners in such a way that they also benefit from your growth and upside. I doesn’t need to be complicated, simply and win - win ??

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5 Be confident

Finally, one of the most important negotiation techniques is to be confident. This means that you communicate clearly, assertively, and respectfully. You don't want to sound desperate, needy, or rude. You want to sound confident, reasonable, and fair. You should also be prepared to handle objections, rejections, or counteroffers. You can do this by using facts, logic, and examples to support your requests. You can also use silence, pauses, or questions to create pressure or curiosity. By being confident, you show that you value your business and your printing needs, and that you deserve a better deal.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best negotiation techniques to get a better deal with your printing company?

1

2

3

4

5

6

1 Know your needs

2 Build rapport

3 Ask for options

4 Trade value

5 Be confident

6 Here’s what else to consider

Small Business

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What are the best negotiation techniques to get a better deal with your printing company?

1

2

3

4

5

6

1 Know your needs

2 Build rapport

3 Ask for options

4 Trade value

5 Be confident

6 Here’s what else to consider

Small Business

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