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What is the best length for an SEO-friendly headline?

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If you want to rank higher on search engines and attract more readers, you need to craft catchy and relevant headlines for your articles. But how long should your headlines be? Is there a magic number that works best for SEO? In this article, we'll explore the factors that influence the optimal length of an SEO-friendly headline, and give you some tips on how to write them.

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1 Why headline length matters

Headline length matters because it affects how your article is displayed and perceived by both search engines and human readers. Search engines use headlines to understand the main topic and keywords of your article, and to match it with relevant queries. Human readers use headlines to decide whether your article is worth clicking and reading, and to form an impression of your credibility and authority. Therefore, your headline should be clear, concise, and compelling, and avoid being cut off or truncated by search engines or social media platforms.

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Salauddin Biswas

SEO Specialist, Content Writer and Data Entry Operator
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-The length of a headline that is optimized for search engines and user readability should be considered. -Typically, an ideal headline length for SEO purposes falls between 50-60 characters. -Headlines that are too short might not provide ample information to capture readers' attention, whereas excessively long headlines may be cut off in search engine results. -It is crucial to include relevant keywords in the headline to enhance search engine visibility and attract the appropriate audience. -Ultimately, the headline should faithfully depict the content of the page and intrigue users to click through to the website.

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2 How to measure headline length

Headline length is usually measured by the number of characters or words, but these are not the only factors to consider. You also need to account for the width and font size of your headline, the device and screen size of your readers, and the platform and format of your article. A better way to measure headline length is by using pixels, which are the units of measurement for digital images. Pixels can tell you how much space your headline takes up on a screen, and how likely it is to fit within the available space without being cut off. You can use online tools like CoSchedule's Headline Analyzer or Moz's Title Tag Preview Tool to check the pixel length of your headlines.

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3 What is the ideal headline length

There is no definitive answer to what is the ideal headline length, as different platforms and devices may have different limitations and preferences. However, based on some general guidelines and best practices, you can aim for a headline length that falls within a certain range. According to CoSchedule, the ideal headline length is between 55 and 70 characters, or 6 to 10 words. According to Moz, the ideal headline length is between 50 and 60 characters, or 12 to 15 pixels. These ranges are based on the average limits of Google's search results and most social media platforms, which tend to cut off headlines that exceed these limits.

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4 How to write SEO-friendly headlines

Writing SEO-friendly headlines requires more than just finding the right length; it’s also about selecting the right words and structure. To appeal to both search engines and human readers, try to incorporate your main keyword or phrase near the beginning of your headline to show relevance and match intent. Additionally, modifiers such as numbers, adjectives, or questions can make your headline more specific, unique, and attractive. You can also use emotional triggers such as curiosity, urgency, or benefit to capture attention and create interest. To ensure clarity and accuracy, use simple language, avoid jargon and ambiguity, and check for grammar and spelling errors. Finally, test and optimize your headlines with analytics and feedback to measure their performance, then experiment with different variations and formats.

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5 Examples of SEO-friendly headlines

To demonstrate how to utilize these tips, here are some examples of SEO-friendly headlines for various types of articles: Writing a killer blog post in under half an hour, the surprising advantages of meditation for mental health, what is the ideal length for an SEO-friendly headline, the ultimate guide to email marketing for beginners, why you should start a podcast today, saving money on travel with five simple hacks, and the secret formula for creating viral content.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Daniel Corrá

Gerente de Comunica??o @ Todos Pela Educa??o | Jornalista | Mestrando em Comunica??o Digital e Dados
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Todas as dicas acima s?o altamente relevantes. O título deve convidar o leitor para a notícia. Atrair e n?o entregar tudo de uma vez. Isso vale para múltiplos formatos. Porém, quando falamos do título jornalístico, n?o podemos esquecer que, acima da estratégia para atrair o leitor e impulsionar o conteúdo no universo digital, está a notícia. O título ideal deve ser atraente, sim. Conter as palavras-chaves, sim. Mas, deve ser fiel aos fatos. N?o pode enganar o leitor ou deixar interpreta??es dúbias. Tem que informar com clareza, sem margem para desinforma??o. Ainda mais se for para um conteúdo "quente", "factual".

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What is the best length for an SEO-friendly headline?

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1 Why headline length matters

2 How to measure headline length

3 What is the ideal headline length

4 How to write SEO-friendly headlines

5 Examples of SEO-friendly headlines

6 Here’s what else to consider

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