What are the best email marketing tools for small businesses?

2 How to choose an email marketing tool?

When selecting an email marketing tool for your small business, it's important to consider your budget, audience, content, and goals. Depending on the size of your email list and the features you need, some tools may be more cost-effective than others. You'll also need a tool that can handle your volume and growth, as well as segment and target your subscribers. When it comes to content, you'll want a tool that can help create attractive and responsive emails that match your brand and message. Additionally, you'll need a tool that can measure and optimize campaigns, provide insights, and integrate with other tools and platforms.

3 What are some of the best email marketing tools for small businesses?

Small businesses looking for the best email marketing tools should consider Mailchimp, Constant Contact, and Sendinblue. Mailchimp is one of the most popular and widely used options with a user-friendly interface, powerful segmentation and personalization engine, robust automation and testing system, and comprehensive analytics and reporting dashboard. Constant Contact also provides a simple and intuitive interface, a large library of templates and images, flexible contact management and segmentation feature, easy-to-use automation and scheduling option, and detailed analytics and reporting tool. Sendinblue is an affordable option that also offers SMS marketing, chat, CRM, and landing pages. It features a sleek and modern interface, drag-and-drop email editor, smart contact list and segmentation feature, versatile automation and workflow builder, and clear and actionable analytics and reporting tool. All three tools integrate with many other tools and platforms. Mailchimp has a generous free plan for up to 2,000 contacts and 12,000 emails per month. Constant Contact has a 60-day free trial and a 30-day money-back guarantee. Sendinblue has a free plan for up to 300 emails per day and unlimited contacts.

4 How to use an email marketing tool effectively?

Choosing an email marketing tool is the first step in your email marketing strategy, but to use it effectively, you need to follow some best practices. Building and growing your email list organically is essential – don't buy or rent lists, as this can harm your reputation and deliverability. Segmentation and personalization of emails is also key – don't send the same message to everyone, as they may have different needs, interests, and expectations. Testing and optimizing your emails is also important – don't assume they are perfect and effective. Finally, track and measure your emails using the data and feedback from the email marketing tool – don't ignore this information. All of these best practices can help you improve your email marketing strategy.

5 What are the benefits of email marketing for small businesses?

Email marketing can be a powerful tool for small businesses, as it requires minimal investment and generates high returns. According to a study by DMA, email marketing can yield an average ROI of $42 for every $1 spent. It can also help you reach a large and diverse audience, as there were over 4 billion email users worldwide in 2020. Moreover, email is 40 times more effective at acquiring new customers than Facebook or Twitter, and 66% of consumers have made a purchase as a result of an email marketing message. Additionally, email marketing can help you build loyalty and trust with your audience, as 80% of retail professionals say that it is the best driver of customer retention. Finally, 59% of consumers say that email influences their purchase decisions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?