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What are the best email automation tools for a successful product launch?

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Email marketing is one of the most effective ways to reach and engage your target audience, especially when launching a new product. But sending emails manually can be time-consuming, error-prone, and inconsistent. That's why you need email automation tools that can help you create, schedule, and deliver personalized and relevant messages to your prospects and customers. In this article, we'll explore some of the best email automation tools for a successful product launch, and how to use them to achieve your goals.

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Eshita Shukla

1 Why email automation matters

Email automation is the process of sending emails based on predefined triggers, actions, or segments, without manual intervention. This can help you save time, increase efficiency, and improve conversions. For instance, you can use email automation to welcome new subscribers and nurture them with content, educate your audience about product features and benefits, build anticipation for a product launch, remind leads to sign up for an event or webinar, follow up with attendees and no-shows after an event or webinar, send post-launch surveys and feedback requests, and upsell and cross-sell existing customers.

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Chris Handy ??

Product Marketing Leader | B2B SaaS Startup Advisor | Professional Speaker, Creator
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More than automation, segmentation should really be the outcome you were looking for. If you send an announcement to all your customers and treat them exactly the same, they will likely receive information that makes them shake their head. For instance, someone who is a heavy user of a feature that you were promoting might get an email to try it out for the first time, this makes them feel like they are not being cared for on a personal level. If you can tie in your email automation tool to actual product usage metrics, you can have a lot more impact as you are meeting the customer where they are.

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2 How to choose the right email automation tool

When selecting an email automation tool for your product launch, there are several factors to consider, such as ease of use, features and functionality, pricing and scalability, and support and reliability. You want a tool that is easy to set up, integrate, and manage, without requiring too much technical or design skills. Furthermore, it should offer the features and functionality you need for your product launch, such as segmentation, personalization, analytics, templates, and landing pages. Additionally, the email automation tool should fit your budget and be able to scale with your business growth. Finally, it should provide reliable delivery, security, and customer support in case you encounter any issues or need help.

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3 What are some of the best email automation tools

Based on the criteria above, some of the best email automation tools for a successful product launch include Mailchimp, HubSpot, and ActiveCampaign. Mailchimp is one of the most popular and widely used email automation tools, with over 12 million users. It offers a free plan for up to 2,000 contacts and 10,000 emails per month. Meanwhile, HubSpot is a comprehensive email automation tool that is part of the HubSpot CRM platform. It enables you to create and automate personalized and targeted emails, based on your contacts' behavior. Lastly, ActiveCampaign is an email automation tool that focuses on delivering the right message to the right person at the right time. It allows you to segment your contacts based on various criteria and create and automate complex and dynamic email campaigns.

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4 How to use email automation for your product launch

Once you have chosen your email automation tool, you need to plan and execute your email marketing strategy for your product launch. To start, you should define your goals and metrics for the launch. This will help you understand what you want to achieve and how you will measure success. You should also segment your email list into smaller groups based on characteristics, behavior, or needs. After that, create content and design that match the product launch goals and segments. Make sure to optimize the subject lines, preheaders, and sender names to increase open and click rates. Additionally, schedule and automate emails based on the timeline and triggers. Don't forget to monitor and analyze email performance using metrics and tools from the automation tool. Track deliverability, open rate, click rate, conversion rate, bounce rate, unsubscribe rate, and revenue. Lastly, identify areas of weakness or opportunity and optimize accordingly.

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5 Email automation best practices

Email automation is an invaluable tool for a successful product launch. To make the most of it, you should understand your audience's needs, pain points, goals, and expectations, and tailor your emails accordingly. Segmenting and personalizing your emails can make them more relevant and engaging. Additionally, testing and optimizing your emails will ensure they deliver the best results. You should also be consistent and timely with your emails to build trust and rapport with your recipients. Providing value and clarity with your emails will help educate and persuade them about your product's features and benefits. Lastly, including clear and strong calls to action with your emails will encourage them to take the next step in the product launch funnel. By following these steps and best practices, you can create email campaigns that will help you reach and convert your target audience.

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Eshita Shukla
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Here are a few simple best practices that I have learned over the last few years of doing email automation: 1- Personalize beyond {FirstName}, {Title}, {Company} and {Region}, anyone can pick that up from a Linkedin Profile 2- Keep the subject line simple, not tricky to understand 3- Try to send emails within business hours of a region 4- Use soft CTAs 5- Share valuable information

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best email automation tools for a successful product launch?

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1 Why email automation matters

2 How to choose the right email automation tool

3 What are some of the best email automation tools

4 How to use email automation for your product launch

5 Email automation best practices

6 Here’s what else to consider

Product Marketing

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What are the best email automation tools for a successful product launch?

1

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5

6

1 Why email automation matters

2 How to choose the right email automation tool

3 What are some of the best email automation tools

4 How to use email automation for your product launch

5 Email automation best practices

6 Here’s what else to consider

Product Marketing

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