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What are the best digital tools for employee advocacy and empowerment?

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Employee advocacy and empowerment are key elements of effective corporate communications. They can boost your brand awareness, reputation, and trust among your customers, partners, and stakeholders. But how can you leverage the potential of your employees as brand ambassadors and influencers in the digital age? In this article, we will explore some of the best digital tools that can help you foster a culture of employee advocacy and empowerment in your organization.

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Allison McMahon

Strategic Marketing & Communications Leader | Driving Brand Loyalty & Engagement | C-Suite Advisor

1 Why employee advocacy and empowerment matter

Employee advocacy and empowerment are more than just buzzwords; they are strategic approaches that can help you achieve your business goals and improve your corporate communications. By encouraging your employees to share positive and authentic messages about your company on their personal or professional social media networks, you can increase your reach and visibility online. Additionally, by giving your employees more autonomy, responsibility, and recognition for their work, you can build trust and credibility with your audience, as well as improve employee engagement and retention. Ultimately, this can help you attract new talent and customers, as well as generate more leads and conversions.

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Allison McMahon

Strategic Marketing & Communications Leader | Driving Brand Loyalty & Engagement | C-Suite Advisor
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When employees are empowered, they feel more invested in the company's success. This leads to higher engagement, better job satisfaction, and lower turnover rates. Advocacy, on the other hand, transforms employees into brand ambassadors, extending the company's reach and authenticity in the market. Empowered employees are more likely to share positive experiences and insights, which can significantly boost the company's brand image. Additionally, empowering employees with the right tools and information fosters innovation and collaboration, driving the company forward. In summary, by focusing on advocacy and empowerment, organizations not only enhance their internal culture but also strengthen their position in the external marketplace.

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2 How to create an employee advocacy and empowerment program

Before you start using any digital tools, you need to have a clear vision and plan for your employee advocacy and empowerment program. Defining objectives, target audience, key messages, and metrics, as well as aligning your program with corporate values, vision, and mission are essential. It's also important to involve your employees in the process and get their feedback and buy-in. To create an effective program, you should conduct a survey or focus group to understand your employees' motivations, preferences, and challenges. Additionally, create guidelines and best practices for employees to follow when sharing content online. Providing training and coaching on how to use social media effectively and ethically is also recommended. Furthermore, curate and create relevant and engaging content for employees to share on their networks. Lastly, recognize and reward your employees for their participation and achievements.

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3 What are the best digital tools for employee advocacy and empowerment

There are many digital tools that can help you manage and optimize your employee advocacy and empowerment program. When selecting a tool, you should look for features such as ease of use and integration with existing platforms, segmentation and targeting of employees, performance and impact monitoring, gamification with badges, points, leaderboards, and rewards, and feedback and support for employees. Examples of such tools include Bambu, Dynamic Signal, EveryoneSocial, PostBeyond, and Smarp. These platforms can help you curate and distribute content to your employees, communicate and collaborate with them, create communities of advocates and influencers, enable and measure employee advocacy and social selling, educate and engage your employees, and encourage them to share content on their networks.

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4 How to choose the right digital tool for your organization

When selecting the best digital tool for your employee advocacy and empowerment program, there is no one-size-fits-all solution. You must consider your specific needs, goals, budget, and resources. Additionally, evaluate the features, functionality, and usability of each tool and compare them to your expectations and requirements. When making your choice, ask yourself questions such as: what are the main objectives and outcomes of your program? Who are the target employees and what are their needs and preferences? What kind of content do you want to share and how often? How will you manage and monitor your program? How will you reward and recognize your employees? And how much are you willing to invest in a digital tool?

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5 How to implement and optimize your digital tool

Once you have chosen a digital tool for your employee advocacy and empowerment program, it's important to implement and optimize it to ensure its success and sustainability. To do this, you should communicate the program to your employees and stakeholders, provide training on how to use the digital tool, gather feedback, analyze data generated by the digital tool, and celebrate and showcase employee achievements. Additionally, you should launch the program with a pilot group of employees to test its functionality and effectiveness. By following these tips, you can ensure that your program is implemented and optimized properly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anandita T.

Sales & Marketing- Branding & Marketing Communications with expertise in Psychology and CRM
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Empowering employees isn't just about technology, it's about building trust, creating a positive work environment, and recognizing their contributions. Make advocacy a win-win, and watch the brand soar with the power of its most passionate advocates: your own people. The power of employee advocacy, & as a corporate strategist, you know it's a goldmine waiting to be tapped. But choosing the right tools to empower & unleash this potential can feel like navigating a tech jungle. I'm here to guide you through the undergrowth & into the sunshine of employee engagement. The perfect tool is like the perfect employee- unique, valuable, and a great fit for the team, the tools: 'Haiilo'- community builder; 'Guru'-Knowledgeable hub; 'Polly'-polls

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What are the best digital tools for employee advocacy and empowerment?

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3

4

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6

1 Why employee advocacy and empowerment matter

2 How to create an employee advocacy and empowerment program

3 What are the best digital tools for employee advocacy and empowerment

4 How to choose the right digital tool for your organization

5 How to implement and optimize your digital tool

6 Here’s what else to consider

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What are the best digital tools for employee advocacy and empowerment?

1

2

3

4

5

6

1 Why employee advocacy and empowerment matter

2 How to create an employee advocacy and empowerment program

3 What are the best digital tools for employee advocacy and empowerment

4 How to choose the right digital tool for your organization

5 How to implement and optimize your digital tool

6 Here’s what else to consider

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