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What are the best digital tools for building a personal brand in business services?

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Building a personal brand in business services can help you stand out from the competition, attract more clients, and showcase your expertise. But how do you create and maintain a strong online presence that reflects your value proposition and personality? In this article, we'll share some of the best digital tools that can help you craft and manage your personal brand in business services.

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1 Define your goals and audience

Before you start using any digital tool, you need to have a clear idea of what you want to achieve with your personal brand and who you want to reach. What are your unique skills, strengths, and values? What problems can you solve for your potential clients? Who are your ideal customers and what are their needs, preferences, and pain points? Having a clear vision and a specific target market will help you choose the right tools and strategies for your personal brand.

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Richard Moire

Membership Engagement Officer @ AISA | Digital Content Strategist
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To build and promote a personal brand in business services, use digital tools like LinkedIn, Canva, Hootsuite, Google Analytics, and HubSpot. Optimize your LinkedIn profile, create professional graphics with Canva, use Hootsuite to manage social media, and track website traffic with Google Analytics. HubSpot has tools for email marketing, content management, and customer relationship management. These tools can differentiate you from the competition.

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2 Create a professional website

Your website is the central hub of your personal brand, where you can showcase your portfolio, testimonials, services, and contact details. It's also where you can share your story, your mission, and your personality. You want to make sure your website is user-friendly, mobile-responsive, and optimized for search engines. There are many digital tools that can help you create a professional website without coding, such as WordPress, Squarespace, or Wix. You can also use tools like Canva or Adobe Spark to design your logo, graphics, and images.

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3 Leverage social media platforms

Social media platforms are powerful tools for building your personal brand in business services, as they allow you to connect with your audience, share valuable content, and establish your authority and credibility. You don't need to be on every platform, but you should choose the ones that suit your goals, niche, and style. For example, LinkedIn is a great platform for networking, sharing industry insights, and generating leads. Twitter is a good platform for engaging in conversations, staying updated on trends, and building relationships. Instagram is a good platform for showcasing your visual work, behind-the-scenes, and personal side.

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Juan Habermann

Especialista en Marketing Digital B2B
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Si te encuentras trabajando sobre tu marca personal, es muy importante que te muevas en plataformas de redes sociales. No es solo para subir contenido, sino también para poder realizar tu networking digital. ?Pero cuidado! Hay algunos puntos a tener en cuenta: ? No estés en todas las redes sociales, ya que no todas sirven para lo mismo o llegas a tu público objetivo. ? Estudia y centrate en una o 2 redes sociales como máximo,así podrás llegar a tus clientes potenciales y le podrás estar brindando el valor que necesitan. Utiliza Linkedin para marca personal más profesional, y apuntando a modelo B2B de negocio. También puedes utilizar X (ex Twitter), aunque debes tener mucho cuidado. Instagram, Facebook y Twitter, son mejores para B2C.

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4 Start a blog or a podcast

Another way to build your personal brand in business services is to start a blog or a podcast, where you can share your knowledge, opinions, and insights on topics related to your industry, niche, or interest. A blog or a podcast can help you demonstrate your expertise, provide value to your audience, and attract more traffic to your website. You can use tools like Medium, WordPress, or Blogger to start a blog, or tools like Anchor, Podbean, or Buzzsprout to start a podcast.

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Juan Habermann

Especialista en Marketing Digital B2B
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Cuando trabajas tu marca personal es importante que puedas demostrar tu conocimiento y entregarlo a quienes estén interesados en el mismo. Los Blogs son excelentes para aquellos que les gusta escribir, aunque también es posible buscar formas más innovadoras de publicar contenidos en blogs. Los Podcast son geniales si no tienes problema de aparecer en cámara o micrófono, tanto hablando sobreun tema en particular, como también realizando entrevistas a otros colegas. TIP: Si creas un video con una duración considerable puedes utilizar la misma para crear tu podcast en audio, transcribir el mismo y subirlo como artículo de blog, y al mismo tiempo puedes crear varios clips para tus redes sociales... ?TODO CON EL MISMO CONTENIDO!

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5 Grow your email list

Email marketing is one of the most effective digital tools for building your personal brand in business services, as it allows you to communicate directly with your audience, nurture relationships, and drive conversions. You can use tools like Mailchimp, ConvertKit, or AWeber to create and send engaging newsletters, offers, and updates to your subscribers. You can also use tools like Leadpages, OptinMonster, or Sumo to create and optimize landing pages and opt-in forms to grow your email list.

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Juan Habermann

Especialista en Marketing Digital B2B
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El verdadero capital que tiene cualquier negocio dentro de internet son sus bases de datos. Tus bases de datos, con los correos electrónicos de tus seguidores y/o público objetivo, no solo te dan la posibilidad de llegar directamente a ell@s, sino que también te brindan la libertad de no depender de plataformas externas que puedan cambiar sus algorítmos y condiciones, dejándo a tu negocio en "jaque". Si tienes una base de datos puedes utilizar herramientas como Mailerlite o Mailchimp para crear, no solo campa?as de email masivos, sino también automatizaciones, landing pages, etc. ?Recuerda siempre no hacer Spam!... Este 2024 será mucho más complicado poder hacerlo, más si realizar estrategias Outbound en frío. ?TEN CUIDADO!

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6 Monitor and measure your results

Finally, you need to monitor and measure your results to see how your personal brand is performing and what you can improve. You can use tools like Google Analytics, SEMrush, or Moz to track and analyze your website traffic, keywords, and conversions. You can also use tools like Hootsuite, Buffer, or Sprout Social to manage and measure your social media activities, such as followers, engagement, and reach. You can also use tools like SurveyMonkey, Typeform, or Google Forms to collect feedback from your audience and clients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Juan Habermann

Especialista en Marketing Digital B2B
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Por último: Creo que lo más importante para una marca personal es ser REALMENTE GENUINO. Es necesario mostrarte como eres, hablar con tu propio tono y desmotrar todo aquello que sabes y que no. Si eres super exitoso, demuestralo! Si no eres exitoso, demuestralo! Si supiste superar fracasos, demuestralo! No trates de venderte como algo que no eres, porque no comprarán ese personaje... Te lo aseguro! Has visto que los más jóvenes tienen muchos seguidores en sus canales de Youtube, Instagram o Tik Tok, y no encuentras que haya nada demasiado distinto con otros. Bueno, es porque son genuinos, y lo único que los diferenció con los demás es que comenzaron a hacer algo. Aprende de ellos. Las nuevas generaciones nos vienen a ense?ar todo esto!

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What are the best digital tools for building a personal brand in business services?

1

2

3

4

5

6

7

1 Define your goals and audience

2 Create a professional website

3 Leverage social media platforms

4 Start a blog or a podcast

5 Grow your email list

6 Monitor and measure your results

7 Here’s what else to consider

Business Services

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What are the best digital tools for building a personal brand in business services?

1

2

3

4

5

6

7

1 Define your goals and audience

2 Create a professional website

3 Leverage social media platforms

4 Start a blog or a podcast

5 Grow your email list

6 Monitor and measure your results

7 Here’s what else to consider

Business Services

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