What are the best digital marketing tools for you?

Here are some of my best digital marketing tools: SEO Tools: Ahrefs: Offers comprehensive SEO tools including keyword research, backlink analysis, and competitor research. Screaming Frog: A website crawler tool to audit technical SEO aspects like broken links, redirects, and site structure. Content Marketing: BuzzSumo: Helps identify trending topics and influencers, and analyzes content performance. Grammarly: An AI-powered writing assistant for proofreading and enhancing content quality. Social Media Management: Buffer: Schedules & manages social media posts across different platforms. Analytics & Reporting: Google Data Studio: Creates customizable, interactive reports using data from various sources like Google Analytics & Google Ads.

When it comes to SEO, the most powerful duo is still Google Search Console (free) and Ahrefs. Between these two, it’s likely all you need.

Google Search Console is the main SEO tool because it is free, provides data directly from Google, and is relatively easy to use. No matter what third-party SEO tool you use, you will always need to refer back to Google Search Console for the most accurate and up-to-date data on your website's performance. We have used different SEO tools in the past, but we always come back to Google Search Console. It is the most essential tool for any SEO professional.

Tricky one, but if I was to randomly pluck one out of the air it would be the Screaming Frog SEO Spider. In my unbiased and honest opinion.

Content tools can vary drastically by the industry and type of business. However, a few I’d highly recommend regardless of the situation: —Descript (video/pod editing) —Claude 2 or ChatGPT (ai text gen) —Jasper —Canva

Content tools can vary drastically by the industry and type of business, but here are a few that I highly recommend regardless of the situation: - Descript (video/pod editing) - Claude 2 or ChatGPT (AI text generation) - Jasper, Canva Here are some additional content tools that I recommend for specific industries and types of businesses: - E-commerce: Shopify, WooCommerce, Magento - Education: WordPress, Moodle, Canvas - Marketing: HubSpot, Salesforce, Marketo - Technology: GitHub, Jira, Confluence - Design: Adobe Creative Cloud, Sketch, Figma

Content marketing tools can help you streamline your content marketing strategy, improve the quality of your content, and reach your target audience more effectively. Here are my favorites for content creation: -Jasper -Canva -Airtable For content management -> WordPress For content research: -AlsoAsked -Exploding Topics

Content marketing top tools in my opinion: - Webflow (web design, landing pages) - Canva (visual content) - Jasper (AI gen) - Trello (Project Management) - Hootsuite (Social) - Active Campaign (for marketing automation -could be better though)

Content marketing tools empower you to create, optimize, and distribute content effectively, enabling you to connect with your target audience and achieve your marketing objectives. Here are 11 categories of tools that are crucial for all businesses and marketers: 1. CMS: WordPress, HubSpot, Drupal 2. SEO & Keywords: Ahrefs, SEMrush, Google Keyword Planner 3. Editing: Grammarly, Hemingway Editor, Canva 4. Social Media: Buffer, Hootsuite, Sprout Social 5. Email Marketing: Mailchimp, ConvertKit 6. Analytics: Google Analytics, Moz, CMI 7. Planning: Trello, Asana, CoSchedule 8. Promotion: Outbrain, Taboola, BuzzSumo 9. Curation: Feedly, Pocket, ContentGems 10. Video: YouTube, Vimeo 11. Optimization: Yoast SEO, SurferSEO

Explore 5 tools for video editing, social listening, and influencer marketing on social networks: 1) Captions: Offers an easy solution for adding subtitles to your videos. 2) CapCut: Stands out for its intuitiveness and extensive editing options. 3) Winnin Insights: Provides in-depth analysis of content that is trending on social media. 4) HypeAuditor: Delivers thorough analyses of influencer metrics and audience authenticity. 5) Sprinklr: Offers a comprehensive platform for managing and analyzing presence on social media.

7 years ago I started using Canva- & snobby marketers laughed like Canva was for Neanderthals! Fast forward to today and it is better than ever from a design stand point and scheduling as well. If you have the premium subscription it’s like $12/month and I don’t need a PHD like I do for adobe. It’s graphic design for the other 99% and has come a long way. Also agree with Jason here that Search Console helps identify hot topics, don’t overthink it- use what your audience is telling you and create content around that.

I would suggest Buffer or Hootsuite for social media management, scheduling posts across various platforms. Sprout Social is also a good option for social media management and reporting tool, great for team collaboration.

HubSpot: Purpose: Inbound marketing, sales, and customer service platform. Hootsuite: Purpose: Social media management and scheduling..

These tools have been developed through extensive research of the market, and the teams of Canva, Buffer and Hootsuite will provide you with the best solutions for your needs. Personally, I am using Canva daily and it has not been a more complete solution for marketing creations. In less than an hour, you are now able to create social media ad from scratch.

MailChimp stands as the zenith in the digital marketing sphere. Intriguingly, my utilization pivots on its lesser-heralded function: a conduit for rescuing forsaken shopping carts. Leveraging MailChimp, I craft a nimble email sequence – often a duology or triad – which markedly amplifies conversion rates. This approach, though ancillary to its primary role, harnesses MailChimp's robust infrastructure to target and reclaim potential revenue lost through cart abandonment with finesse and precision.

We use MailChimp for email marketing. It's simple enough, but also has many customizable features. They are also very flexible with their pricing. Our team really loves it.

There are multiple tools available as free and paid versions for email marketing. Following are a few which I have used across the last 7-8 years. - MailChimp - Sendgrid - Mail Marketer

The one tool that often gets overlooked is email marketing. Yes, you heard it right! Despite being around for decades, email marketing remains a powerful tool for businesses to connect with their audience. Why is it overlooked? Perhaps because it's been around for so long it's often seen as outdated or less glamorous compared to AI, social media, or influencer marketing. However, the truth is that email marketing has stood the test of time for a reason. Some of the best are MailChimp, Klaviyo, Brevo, and HubSpot.

I used HubSpot's email marketing and workflows as part of the company's CRM system. When budgets were tight, Mailchimp was also a great way to get information out quickly.

Track your analytics and gain new insights into your strategic goals. Reaching KPIs and having a smooth ROI will be a piece of cake when you understand your customer/user/partner better through data.

Do not forget Matomo. Here’s why it’s a cool Google Analytics alternative: 1. Privacy First: Matomo is all about keeping user data private. Big win for privacy fans! 2. You Own Your Data: No more data sharing worries. It’s all yours. 3. See What Users Do: The user journey tracking is super detailed. Great for tweaking your strategy. 4. Customize Everything: Tailor that dashboard to show what matters to you. 5. E-commerce Insights: If you’re selling online, Matomo’s e-commerce analytics are a goldmine. 6. Heatmaps & Session Recs: Visual tools showing where users click and how they interact. UX game-changer! 7. Open-Source Goodness: Modify it as you like; it’s open-source. Matomo = Privacy + Power ??

Having a strong reporting tool that can aggregate your analytics into one report and allow you to analyze and showcase your results -- all from one place -- is key. Not only will it provide you insights and opportunities on where to adjust and grow, but also allow you to highlight the value of your program and efforts. Look for Ttools that easily integrate with analytics and ad platforms, like Swydo.

Don't forget about UX tools such as Hotjar, you want to make sure that you understand a customer's experience on your site. This helps improve customer journeys.

The point of any good tool whether it’s a lawn mower or for marketing is to sell you your time back. What do you do the most? Design, content, video, SEO/SEM? Start there & see how much time that tool will save you. If it saves you 4 hours a week and you charge $300/hr you just saved $1200 you can now use as billable hours. The formula is simple: If Time Saved x Hourly rate > Monthly Cost then you buy it. If it is costs more than time saved pass or keep doing. Also don’t forget to check back with tools you have passed on, software is updated almost weekly. So that platform that wasn’t useful a year ago, May be a game changer today.

Choosing the right digital marketing tool? Evaluate its ability to: - Analyze data effectively. - Present data clearly. - Aid in making data-driven decisions for optimization. - Organize tasks and information seamlessly. (Project Management) - Can it solve attribution for you? - Can it help you write better ads? This is a short answer, there is a lot you can consider depending on what problem you need help with.

For me, the biggest and shiniest isn't always the best. I look for efficient cost for my needs, whether we are an enterprise or a small business or even just side consulting work. Second, and often overlooked is how easy a program is to use and implement. Some of the bigger platforms have almost have TOO much going on and it can be confusing to get started and use efficiently (I'm looking at you Meta Ads). Something that is easy and efficient to use will always overpower other more complicated platforms in my opinion.

Dont overcomplicate your tool stack and get tools just for the sake of getting it. If the tool is saving you time and getting you your productive hours back that's the only tool you need. TripleWhale and Airtable are two of the most recommended tools that will save you so many hours.

First start with going back to basics- which is who is your audience, what it would be looking out for and where all and then match it with business objective you want to drive. Another key is to be updated on new trends, people choices keep evolving especially in digital space, any tool that was not relevant a year or few months back(or too early for people to adopt), might start showing signs of becoming a new rage now.

Don't force yourself to use the fanciest tools! Just because it's shiny doesn't mean that it's the right one for you. Check out what features you really need and make smart buying decisions.

If you're looking for a powerful online marketing tool, then Hotjar is the perfect choice. It offers an array of features that give you unparalleled insights into how visitors interact with your website. Its heatmaps provide a detailed visual representation of user behavior, while its session recordings and surveys enable you to identify opportunities for improvement. With Hotjar, you'll be well-equipped to scale your marketing strategy and maximize ROI.

A good CRM is the main source of happiness for a marketer if configured wisely. It has to allow you to create dashboards and reports to be able to see trends for your customer base and find relevant insights for your strategy. There are plenty of options out there, best value for money according to Forbes being Zoho CRM.

Digital Marketing tools that make tasks simple and efficient. For WEB: Google Search Console - a free tool, provides insights into site indexation, on Core Web Vitals, and detailed website performance reports Google Analytics - lets you track and report website traffic, understand user behavior etc SEM Rush - all in one tool offering solutions for SEO, PPC, content, social media, and competitive research For App: Adjust - provides sophisticated app measurement and mobile app attribution. App Tweak - tool for ASO, provides keyword suggestion, competitor analysis and user reviews and rating analysis of app. Data Visualization : Google Studio - is a free tool, which lets you bring data from various sources into an easy-to-read report.