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What are the best copywriting practices for driving sales on WhatsApp?

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WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. It can also be a powerful tool for social media marketing, especially for small businesses and entrepreneurs who want to connect with their customers and prospects in a personal and engaging way. But how do you write effective copy that drives sales on WhatsApp? Here are some best practices and tips to help you craft compelling messages that persuade and convert your audience.

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Saad Durrani

Digital Marketing Professional | xIdeas | xSavyour | xCloudways | xGaditek
Aino M?ki

Paid Social Lead at IPG Mediabrands (KINESSO) | Social Media Marketing | Digital Advertising ?? | Young Lions Finland…

1 Know your audience

The first step to writing good copy is to understand who you are talking to. What are their pain points, needs, goals, and preferences? How do they use WhatsApp and what kind of messages do they expect from you? You can use surveys, feedback forms, or online tools like WhatsApp Business to collect and analyze data about your audience. This will help you tailor your copy to their specific interests, challenges, and desires.

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Muhammad Umar

Digital Marketing Specialist | Social Media Strategy & Community Management | Driving Engagement & ROI for Brands | Certified Meta, Google & DMI Marketer | Experience with Leading USA Brands | CEO@ thediverzo
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Boosting sales on WhatsApp comes down to engaging copy that captivates your audience. Start strong with an attention-grabbing hook, and don't hold back on persuasive language that highlights the value you bring. Make it about the customer – showcase benefits, not just features. Keep the conversation flowing, addressing their needs and pain points. Add a pinch of urgency or exclusivity to spur action. Spice up your text with emojis and bullet points for visual appeal. And last but not least, serve up a clear, irresistible call to action (CTA) that guides users to the finish line.

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2 Use clear and concise language

WhatsApp is a casual and conversational platform, so you don't need to use formal or complex language. Instead, use simple and direct words that convey your message clearly and quickly. Avoid jargon, slang, or acronyms that might confuse your audience. Use short sentences and paragraphs that are easy to read and scan. Use emojis, GIFs, or stickers to add some personality and emotion to your copy, but don't overdo it. Remember, your goal is to communicate your value proposition and call to action, not to distract or annoy your audience.

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Saad Durrani

Digital Marketing Professional | xIdeas | xSavyour | xCloudways | xGaditek
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The best messages are the simplest ones. A lot of guides will tell you otherwise, but keep your bias open towards simplicity. "Save 50%" is always better than "Pay 50%." Of course, "Pay Half" is a suitable alternative. Remember, superheroes "save the day" and supervillains "pay for the crime". Therefore, our minds consider "saving" as a better action than "paying". Moreover, always test what you are writing. It takes trial and error to find the messages that work for your WhatsApp audience. Lastly, use emojis ?? wherever possible.

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3 Focus on benefits, not features

One of the most common copywriting mistakes is to focus on the features of your product or service, rather than the benefits it provides to your audience. Features are what your product or service does, while benefits are what it does for your audience. For example, a feature of a fitness app might be that it tracks your calories, while a benefit might be that it helps you lose weight and feel healthier. Benefits are more persuasive and appealing than features, because they show how your product or service solves a problem or fulfills a need for your audience. So, when you write your copy, emphasize how your product or service can make your audience's life better, easier, or happier.

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4 Create urgency and scarcity

Another way to boost your sales on WhatsApp is to create a sense of urgency and scarcity in your copy. Urgency and scarcity are psychological triggers that motivate people to act fast and avoid missing out on a valuable opportunity. You can create urgency and scarcity by using words like "now", "today", "limited", "only", or "last chance". You can also use deadlines, countdowns, or exclusive offers to increase the pressure and excitement. For example, you can say something like "This offer expires in 24 hours, so don't wait and order now!" or "Only 10 spots left for our free webinar, sign up before they're gone!"

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Aino M?ki

Paid Social Lead at IPG Mediabrands (KINESSO) | Social Media Marketing | Digital Advertising ?? | Young Lions Finland Finalist ??
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Everyone, including shoppers, are busy, so making sure the purchase process is as convenient and low-friction as possible will result in the highest rate of sales with click-to-message ads. Ensure your content is relevant, for example by showing the shoppers items from your catalogue and pre-fill and complete payments with stored customer information.

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5 Include social proof

Social proof is another powerful psychological trigger that can influence your audience's buying decisions. Social proof is the evidence that other people have used and liked your product or service, and that they trust and recommend you. You can use social proof in your copy by including testimonials, reviews, ratings, or case studies from your happy customers. You can also use numbers, statistics, or awards to show your credibility and authority. For example, you can say something like "Join over 10,000 satisfied customers who have improved their productivity with our app!" or "We're rated 5 stars on Google and Facebook, see what our customers are saying about us!"

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6 End with a strong call to action

The final and most important part of your copy is your call to action (CTA). Your CTA is the action you want your audience to take after reading your message, such as buying your product, signing up for your newsletter, or booking a consultation. Your CTA should be clear, specific, and easy to follow. You should use verbs that indicate what you want your audience to do, such as "buy", "sign up", "book", or "click". You should also use words that create a sense of value, urgency, or curiosity, such as "free", "now", "bonus", or "find out". For example, you can say something like "Buy now and get a free ebook!" or "Click here to find out how you can save 50% on your next order!"

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Aino M?ki

Paid Social Lead at IPG Mediabrands (KINESSO) | Social Media Marketing | Digital Advertising ?? | Young Lions Finland Finalist ??
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Ads that click to WhatsApp can help you grow your customer base by targeting shoppers that match your customer persona. Once you've successfully lured them in, it depends a lot on the chat experience and setting up a 24/7 chatbot that will ask predefined questions and find out your potential customers' needs and interests. This way you will be able to pre-screen the users and help them efficiently, while your marketing team can focus on more time-demanding tasks.

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What are the best copywriting practices for driving sales on WhatsApp?

1

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3

4

5

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1 Know your audience

2 Use clear and concise language

3 Focus on benefits, not features

4 Create urgency and scarcity

5 Include social proof

6 End with a strong call to action

7 Here’s what else to consider

Social Media Marketing

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What are the best copywriting practices for driving sales on WhatsApp?

1

2

3

4

5

6

7

1 Know your audience

2 Use clear and concise language

3 Focus on benefits, not features

4 Create urgency and scarcity

5 Include social proof

6 End with a strong call to action

7 Here’s what else to consider

Social Media Marketing

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