What are the best CMS tips for optimizing content with Google's BERT update?

1 Use clear and concise language

One of the main goals of BERT is to improve the accuracy and relevance of search results by considering the nuances and meanings of words in different contexts. This means that content creators should avoid using vague, ambiguous, or overly complex language that could confuse both humans and machines. Instead, they should use clear and concise language that expresses their main ideas and answers the search intent of their audience. They should also avoid stuffing keywords or using unnatural phrases that could harm their readability and credibility.

2 Structure your content logically

Another way to optimize your content for BERT is to structure it logically and consistently. This means that content creators should use headings, subheadings, paragraphs, lists, and other formatting elements to organize their content into sections and subsections that make sense and flow smoothly. They should also use transition words and phrases to connect their ideas and guide their readers through their content. By structuring their content logically, content creators can help BERT understand the hierarchy and relationships of their information and match it to the most relevant search queries.

3 Optimize your metadata and schema

Metadata and schema are important elements that help BERT and other search engines crawl, index, and display your content. Metadata includes the title, description, and keywords of your content, while schema is a structured data markup that provides additional information about your content, such as the type, author, date, rating, and so on. Content creators should optimize their metadata and schema to make them accurate, descriptive, and relevant to their content and audience. They should also use natural language and keywords that reflect the search intent and context of their content.

4 Update your old content

BERT is not a one-time update, but a continuous process of learning and improving by Google. This means that content creators should not only optimize their new content, but also update their old content to make it compatible with BERT and other algorithm changes. Content creators should review their old content and check if it is still relevant, accurate, and useful for their audience. They should also look for any gaps, errors, or outdated information that could affect their ranking and authority. They should then update their old content with fresh and updated information, language, and formatting.

5 Focus on user experience

Ultimately, BERT is designed to improve the user experience of searching and finding information on Google. This means that content creators should focus on providing a positive and satisfying user experience for their audience. They should make sure that their content is engaging, informative, and valuable for their audience. They should also ensure that their content is easy to access, navigate, and read on different devices and platforms. They should also monitor their performance metrics, such as bounce rate, dwell time, and conversions, to measure and improve their user experience.

6 Test and experiment

Finally, one of the best CMS tips for optimizing content with Google's BERT update is to test and experiment with different strategies and techniques. BERT is not a fixed or static update, but a dynamic and evolving one that could change over time. This means that content creators should not rely on a single or rigid approach, but rather try out different methods and see what works best for their content and audience. They should also keep up with the latest trends and developments in SEO and content creation, and learn from the best practices and examples of other content creators.