What are the best B2B SEO tools for small businesses?

1 Keyword Research Tools

Uncovering the keywords your potential customers are searching for and assessing their competitiveness is a key part of any SEO strategy. To do this, you can use keyword research tools like Ubersuggest, SEMrush, and Moz. These tools can help you identify new keyword opportunities, analyze their search volume, difficulty, relevance, and generate long-tail variations and suggestions. Additionally, they offer features such as keyword overviews, gap analysis, keyword difficulty scores, and SERP analysis.

2 Content Creation Tools

Once you have your keywords, you need to create high-quality, relevant, and engaging content that answers your audience's questions and solves their problems. To do this, you can use content creation tools such as Grammarly, a free tool that checks your spelling, grammar, punctuation, and tone of voice and offers suggestions for improvement. Hemingway is another free tool that can assist in making your writing clear and concise by highlighting readability, sentence structure, word choice, and passive voice. Lastly, Frase is a paid tool that uses AI to analyze your topic, generate content briefs, optimize your content for SEO, and measure your content performance.

3 Content Optimization Tools

Creating content is not enough - you also need to optimize it for SEO. This means making sure it follows the best practices for title tags, meta descriptions, headings, images, links, and more. Content optimization tools such as Yoast, Surfer, and Rank Math can help you with this. Yoast is a free plugin for WordPress that offers real-time feedback on your content SEO, readability, and social media optimization. Surfer is a paid tool that analyzes the top-ranking pages for your keyword and provides data-driven recommendations. Rank Math is another free plugin for WordPress that helps you optimize your content for multiple keywords, rich snippets, schema markup, and more.

4 Performance Tracking Tools

Once you have published your content, performance tracking tools can help you measure its success in terms of traffic, rankings, conversions, and more. Google Analytics is a free tool that can reveal how much traffic your website receives, where it originates from, how users interact with it, and what actions they take. Google Search Console is another free tool that can show how your website performs in Google search, what keywords it ranks for, and any issues it has. Ahrefs is a paid tool that can provide insight into your website’s backlink profile, organic traffic, keyword rankings, and SEO health. It can also offer suggestions for improvement.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?