What is the best aspect ratio for social media videos?

What I’ve found best is filming 1:1 & protect for client’s dominant delivery platform. Ideally they’re delivering an equal amount of content, but are using their social media conent to drive audience to a better, full-frame 16:9 experience.

Opting for a vertical aspect ratio like 9:16 is optimal when creating content for platforms such as YouTube Shorts, TikTok, and Instagram. On the other hand, for Facebook and LinkedIn, it is recommended to use either a square (1:1) or widescreen (16:9) format. This is the reason I choose to shoot in 4K resolution, providing versatility for different social media platforms.

I always use 1920*1080 (16*9) for youtube videos and, vice versa for reels and youtube shorts. There were lots of aspects in the past years for instagram such as 1:1 but reels ratio are more common these days. Also, it is more logical because of the ratio of our phones to cover all the videos at once.

I have come to love the vertical format for mobile viewing. Not only is it a more comfortable experience for the viewer on their phone, it forces you to find creative and dynamic ways to shoot and edit and really focus on the intent of the video.

9:16 steht heute für die Kurzvideos im Hochformat, die als Reels, Shorts oder TikToks ver?ffentlicht werden. Da bestimmt nicht der Inhalt das Format sondern die Plattform. Deshalb ist es wichtig, zuerst zu bestimmen, für welche Plattform man das Video produziert. Wer TikTok und Instagram w?hlt, sollte unbedingt Videos im 9:16 Format produzieren.

When it comes to considering aspect ratios for social media content, I always stick to 9:16 as it's the only one that takes full advantage of all the vertical real estate in regards to how users will consume it. However, there are some situations when this isn't possible and in those cases, I'll take 2 versions of the same horizontal clip, place them each on top of each other on a timeline, and then zoom in on the bottom clip enough to where it uses the empty space above and below the other clip. I also like to add a blur effect on the zoomed in clip enough so that full attention remains on the primary clip and most importantly, still results in a 9:16 clip. Best of both worlds.

If we are speaking in terms of technical workflows, 9:16 Vertical is arguably the most versatile aspect ratio for social media. Converting a 9:16 video into a 4:5 or 1:1 video is much easier than fitting a 9:16 into a 16:9. That said, I have seen many video ads that use vertical assets in a 16:9 aspect ratio. If done correctly, it could look great.

Tudo vai depender da sensa??o qu queira passar, geralmente o formato horizontal s?o para videos mais sérios e institucionais. Porém as redes sociais venham optando pelo o formato que preenche a tela sendo a vertical. De qualquer forma é sempre bom ter um aplicativo que possa fazer essas adapta??es. E o mais importante é destrinchar o roteiro, objetivo e publico alvo antes de qualquer grava??o. Com isso pode definir melhor o formato de grava??o.

Each social media platform will have different aspect ratios that are suitable to the respective platform. The main one to use will be 9:16, this is the universal ratio for social media platforms that everyone uses on mobile. It's the easiest on the eye and translates well across multiple platforms. (Twitter [X], TikTok, YouTube Shorts, Instagram Reels)

Creating a 16:9 horizontal video for social media ensures compatibility with most platforms. Prioritize captivating visuals in the first few seconds, maintain a concise duration, and incorporate clear, concise captions for accessibility and engagement.

Ich mag das 16:9 Format immer noch lieber als das 9:16, trotzdem produziere ich Kurzvideos im Hochformat. Wenn ich l?ngere Videos produziere für YouTube oder Videos für meine Kurse, dann sind die Videos im Querformat, also 16:9. Ich finde das sch?ner für die inhaltliche Darstellung und macht auf den Plattformen auch Sinn. Auf dem Desktop ist das Breitformat immer noch sch?ner, weil es nicht die breiten, schwarzen R?nder gibt. übrigens finde ich auch Ferienvideos sch?ner im Breitformat. Landschaften kommen besser zur Geltung und gerne schaue ich die Erinnerungen auch auf einem grossen Bildschirm. Oft filme ich dann aber hoch und breit, weil ich kleine Ausschnitte auch für meine Stories und Reels benutze.

In my experience using a 16:9 ratio for video is great for LinkedIn and YouTube (excluding shorts). It fills the screen and gives your video a professional look. Especially considered that LinkedIn is a professional networking platform and is mostly viewed on desktop.

The "best" video ratio for social media isn't one-size-fits-all, as it depends on the specific platform you're using and your content goals. However, here's a breakdown of popular ratios and their suitability: Choose your social media video ratio: Mobile-first: 4:5 or 9:16 (tall & thin) Instagram & Facebook feed: 1:1 (square) YouTube & desktop: 16:9 (widescreen) Always check platform specs for best fit!

Choose vertical videos 9:16 for YouTube Shorts, TikToks and Instagram Reels. On LinkedIn, experiment with 9:16 vertical videos for people who use the LinkedIn app, but horizontal 16:9 is generally better as most people use LinkedIn on desktop. You can use 1:1 square on LinkedIn and Instagram, but it doesn't look great on YouTube or TikTok. Personally, I think 16:9 horizontal videos are the best for YouTube - especially as they want more content for people who watch YouTube on TV.

Choosing the right aspect ratio depends on your project's goals. For general purposes, the 16:9 ratio is common for online content, while 2.39:1 (cinemascope) can provide a cinematic feel. Consider your distribution platform and the visual impact you want to achieve when deciding on the aspect ratio for your project.

You must know why you're creating that video and how it will be distributed throughout the web before you even start scripting it. With that in mind, if you are still unsure, shoot in 16:9 with your action in the center of the screen all the time. This will make your life easier if you decide to go square and vertical after everything is shot.

Tout dépendra de vos objectifs et de votre public cible. Voici un aper?u des différents formats, de leur utilité et de leurs usages: Le format 16/9 : Adapté aux paysages, aux plans larges et aux scènes avec plusieurs sujets, ce format offre une expérience immersive pour les vidéos cinématographiques et les contenus traditionnels. Cependant, il peut être moins optimal pour les plateformes de médias sociaux qui privilégient les formats verticaux (9/16). Le format 1/1 : Convient aux plateformes de médias sociaux telles que LinkedIn, Instagram et Facebook, où les formats carrés sont populaires. Le format 9/16 : Convient aux plateformes de médias sociaux telles qu'Instagram(reels),TikTok, YouTube Shorts, où les vidéos verticales sont populaires.

The aspect ratio solely depends on where you are distributing the content. Each platform has a preferred ratio. E.g. (Reels & TikTok = 9:16) If you want to avoid shooting in multiple aspect ratio's shoot in 4k and crop the footage in post, this way you still keep the quality and don't have to do multiple takes. Just make sure you frame them correctly in camera with that in mind ?

Riverside is great for resizing podcasts between vertical and horizontal (no square 1:1 option). Canva Pro is also great for resizing to all aspect ratios 16:9, 9:16 and 1:1 - but you may need to move elements so they are in the right place after resizing. I film most of my videos vertically with a greenscreen so I can add a background later in any aspect ratio.

In today's multi-platform environment, shooting with both landscape and portrait dimensions in mind is crucial. This foresight in shooting style can save significant time and maintain quality in the edit. It's vital to use the highest resolution available, ideally 4K or higher. This approach ensures that when you crop the video for different aspect ratios, the image quality remains high, and the video doesn't appear pixelated or degraded. A key tip for filming subjects in landscape is to include their elbows in the frame. This technique allows for more flexibility in cropping for portrait without losing the sense of space around the subject. It helps avoid creating a claustrophobic feel in the final product.

It depends on which social media platform you want to use. If it's vertical videos for Instagram Reels or TikTok, you can go for 9:16 vertical resolution. But in certain cases, you can also use 1:1 square aspect ratio if you want to avoid the UI of Reels or TikTok videos covering up your content. If it's on YouTube or Facebook (longer length videos), use 16:9 horizontal aspect ratio for the best experience.

You can adapt your footage by shooting in 16:9 and cropping it to other aspect ratios like 1:1 or 9:16. Do not shoot directly in 1:1 or 9:16 unless you know what you're doing! Adobe Premiere has an automated tool that does the reframing for you, but sometimes it doesn't work properly and you have to reframe the takes manually.

Your viewer experience is what matters most - make videos in the correct aspect ratio for the platform you want to publish on. Otherwise repurposing will be obvious, unpolished, and look lazy = fewer views and an unimpressed audience.

Back in the day, professional productions added safe margins both in 4:3 and 16:9 to their monitors during shootings. This way, they were 100% sure that the action on screen was covered in widescreen televisions (16:9) as well as the old tube TVs (4:3). Consider doing the same for your social media productions. Buy a monitor that overlays your images with safe margins in 16:9, 9:16 and 1:1 during the shooting. You can also manually add these layers to a non-professional monitor with tape. This will help you ensure that your main action is in the frame all the time and will save hours of post-production time reframing your videos.

Pour maximiser le succès de vos créations, adaptez-vous aux plateformes sur lesquelles vous travaillez et utilisez leur langage propre. Rien n'est plus gratifiant pour un vidéaste que de voir ses ?uvres gagner en popularité. Restez inspiré.e.s et inspirez les autres.