Meta tags are snippets of code that provide information about your web page to search engines and users. They can help you optimize your site for SEO and improve your click-through rate. In this article, you will learn how to use meta tags for keywords in the context of HTML and what are the benefits of doing so.
Meta tags are elements of HTML that are placed in the <head> section of your web page. They are not visible to the users, but they can be read by search engines and other web services. Meta tags can contain various types of information, such as the title, description, author, language, keywords, and more. Some meta tags are mandatory, while others are optional or specific to certain platforms.
The <meta name="keywords" content="..."> tag is a common meta tag that allows you to specify the keywords relevant to your web page. These words or phrases describe the topic, content, or purpose of your page, helping search engines understand what your page is about and match it to the user's query. To use meta tags for keywords, you need to research your target keywords and choose the ones that are most relevant and specific. Place the tag in the <head> section of your HTML code, after the <title> tag and before the <meta name="description" content="..."> tag. The content attribute should contain a comma-separated list of your keywords, without any spaces or quotation marks. Keep the list short and concise, preferably between 5 and 10 keywords, and avoid repeating the same keyword more than once. Doing so can be seen as spamming by search engines and hurt your ranking.
You don't use the keywords meta tag. You research keywords and use them in you title tag, meta description (if you want them to appear in bold in SERPs) as part of your text to increase CTR, and in the page content.
Using meta tags for keywords can have several benefits for your SEO and user experience. Search engines can use your keywords as signals of your page's topic and content, helping them index and rank your page more accurately and relevantly. Additionally, users can see your keywords in the search results and decide if your page matches their intent and needs, making it easier and quicker for them to find your page. Furthermore, you can target your audience more effectively and increase your traffic and conversions by attracting more qualified and interested visitors who are looking for your keywords.
There is no benefit to using the keywords meta tag because no search engines use it. Some websites have a site search feature that may use that tag, depending on how it's configured, but it will do nothing for getting your site ranked on Google.
Meta tags for keywords can be a useful tool for SEO, but they are not a one-stop solution. It is important to use meta tags in conjunction with other SEO factors, such as the title, description, content, headings, links, and images. Additionally, the keywords used should be relevant and consistent with the page's content and purpose. It is also important to use unique and specific keywords for each page, as using the same keywords for every page can create duplicate content issues and reduce the page's relevance and authority.
Once you have implemented your meta tags for keywords, you need to test and monitor their performance and impact on your SEO and user experience. To do this, you can use a meta tag analyzer tool, such as the one from Moz or SEO Site Checkup, to check if your meta tags are valid, optimized, and compatible with different search engines and platforms. Additionally, you can use a keyword research tool, such as the one from Google or SEMrush, to analyze your keywords and see how they rank, how competitive they are, and how much traffic and conversions they generate. Lastly, you can use a web analytics tool, such as Google Analytics or Matomo, to track and measure your page's performance and user behavior. This will help you to understand how your page ranks, how much traffic and engagement it receives, how long users stay on your page, and what actions they take.
I'm convinced this article was written by AI that didn't have access to any data after 2008. Nothing in this article about the keywords tag is accurate.