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What are the benefits of using 3D Secure for electronic payments?

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If you accept electronic payments online, you know how important it is to protect your transactions from fraud and disputes. One way to do that is to use 3D Secure, a security protocol that adds an extra layer of authentication for cardholders and merchants. In this article, you'll learn what 3D Secure is, how it works, and what benefits it can bring to your electronic payments.

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1 What is 3D Secure?

3D Secure stands for Three Domain Secure, and it refers to the three parties involved in the verification process: the card issuer, the acquirer, and the payment network. 3D Secure creates a secure connection between these parties, and prompts the cardholder to enter a password, a code, or a biometric data to confirm their identity before completing the payment. This reduces the risk of unauthorized or fraudulent transactions, and also shifts the liability from the merchant to the issuer in case of a chargeback.

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Daniel S Lecuona

President & CEO. Board Member. Payment methods, innovation and technology.
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Since its inception, 3Ds has been the safest tool and has allowed the proliferation of online payments without a gift card, I don't know how eCommerce would have been without 3Ds

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2 How does 3D Secure work?

To use 3D Secure, you need to integrate it with your payment gateway or processor, which will communicate with the card issuer and the payment network. When a customer enters their card details on your checkout page, the payment gateway will check if the card is enrolled in 3D Secure. If it is, the customer will be redirected to a secure page hosted by the issuer or the network, where they will have to enter their authentication credentials. If the authentication is successful, the payment will be processed and the customer will be returned to your confirmation page. If the authentication fails or is canceled, the payment will be declined and the customer will be notified.

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3 What are the benefits of 3D Secure for merchants?

Using 3D Secure for your electronic payments can bring several benefits to your business, such as reducing chargebacks and disputes. This can save you time, money, and reputation, as well as improve your relationship with your payment provider and customers. Additionally, it can increase your conversion rate and customer trust by adding an extra layer of security. Furthermore, 3D Secure also helps you comply with the Payment Services Directive 2 (PSD2). You may also have some options to customize your 3D Secure experience, such as choosing when to trigger 3D Secure or adjusting the design and content of the authentication page.

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4 What are the challenges of 3D Secure for merchants?

Despite its benefits, 3D Secure also comes with some challenges that you should be aware of and address. These include an increased friction and abandonment rate due to the extra step in the checkout process. To minimize these risks, you must ensure your checkout flow is clear and user-friendly, inform customers about 3D Secure, and provide support in case of problems. Additionally, there may be varying availability and compatibility with different cards, issuers, and networks. Two main versions of 3D Secure exist: 3D Secure 1.0 and 2.0. The latter offers more features like dynamic authentication, biometric data, and mobile support; however, not all parties have adopted it yet. To overcome these challenges, it is best to work with a payment provider that can handle different versions and scenarios of 3D Secure to offer the best solution for your needs and customers.

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Matt 3CI, SIP, ECFE, CPFPP

Fraud Prevention Strategy | Digital Risk | Revenue & Marketplace Integrity | Payments Strategy | Chargebacks | Technology Trust & Safety | Friction & UX | FinCrime | KYC & Identity | CyberFraud | Fraud Detection Engines
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- When companies state that 3DS has high false positives/user friction/etc., it is due to an ineffective or non-existent payments and fraud strategy. Strategically leveraging 3DS with high-performing strategies while leveraging improved low-risk customer transaction enrichment can allow merchants to easily capture a much higher ROI and indemnification upside while mitigating the downsides. There are many ways that merchants can tactically leverage 3DS as a step-up challenge (tactically applied step-up friction & enhanced authentication), as both enhance revenue integrity and can be used as evidence to fight friendly fraud. The 3DS feedback I hear when consulting/advising merchants is, 90% of the time, caused by an underperforming strategy.

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5 How to get started with 3D Secure for your electronic payments?

If you want to use 3D Secure for your electronic payments, you need to check with your payment provider if they offer it and how to enable it. Depending on your provider, you may have to pay a fee or a percentage of each transaction for using 3D Secure. You also need to make sure that your website and checkout page are compatible with 3D Secure, and that you follow the best practices for user experience and communication. Finally, you need to monitor your performance and feedback, and adjust your settings and strategy accordingly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the benefits of using 3D Secure for electronic payments?

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1 What is 3D Secure?

2 How does 3D Secure work?

3 What are the benefits of 3D Secure for merchants?

4 What are the challenges of 3D Secure for merchants?

5 How to get started with 3D Secure for your electronic payments?

6 Here’s what else to consider

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