What are the benefits and risks of coopetition in the digital economy?
Coopetition, the combination of cooperation and competition, is a strategy that many firms adopt in the digital economy. By collaborating with their rivals on some aspects of their business, such as innovation, platforms, or standards, they can create value for themselves and the market. But coopetition also involves competing with them on other aspects, such as products, prices, or customers, to capture value and gain an edge. In this article, you will learn about the benefits and risks of coopetition in the digital economy, and how to manage them effectively.