One of the main benefits of using KPIs is they can provide clarity and direction for the innovation process. By setting clear and relevant KPIs, you align your innovation efforts with your strategic vision, communicate your expectations and progress to stakeholders, and motivate your team to achieve the desired outcomes. KPIs can also help you track and measure the impact of your innovation initiatives, such as new products or services. By using data and evidence, you can evaluate the efficiency of your innovation activities, identify opportunities for improvement, and justify your investment.