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What are the benefits and challenges of using core web vitals as a ranking factor?

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Core web vitals are a set of metrics that measure the user experience of web pages, such as loading speed, interactivity, and visual stability. Google announced that they will use core web vitals as a ranking factor from May 2021, along with other existing signals like mobile-friendliness and HTTPS. In this article, you will learn about the benefits and challenges of using core web vitals as a ranking factor, and how to optimize your site for them.

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1 Benefits of core web vitals

Using core web vitals as a ranking factor can help you improve your site's performance, usability, and engagement. By focusing on the aspects of user experience that matter most to your visitors, you can deliver a better service and increase your chances of ranking higher on Google. Core web vitals can also help you identify and fix issues that may affect your site's quality, such as slow loading, layout shifts, or unresponsive elements.

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Amit Panchal

Digital Marketing Consultant for Business & Startups | TedX Speaker
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Using Core Web Vitals as a ranking factor has several benefits. It improves site performance by measuring LCP, FID, and CLS. Optimizing these metrics makes your site faster and more responsive, enhancing user experience. This boosts engagement and conversions. Core Web Vitals also impact mobile search ranking. Good scores lead to higher rankings. For mobile users, a positive experience is crucial. Core Web Vitals helps identify and fix issues, ensuring quick loading and user-friendly sites. Prioritizing user experience improves performance, usability, and engagement on Google.

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2 Challenges of core web vitals

Using core web vitals as a ranking factor also poses some challenges that you need to be aware of and prepare for. One of the main challenges is that core web vitals are dynamic and can change over time, depending on the user's device, browser, network, and behavior. This means that you need to monitor and measure your core web vitals regularly, and update your site accordingly. Another challenge is that core web vitals are not the only factor that determines your ranking, and you still need to balance them with other SEO best practices, such as content quality, relevance, and authority.

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Andrew J. Lopez

Co-Founder | Doctor Genius | Elevating Healthcare Providers with Innovative Marketing & Operational Excellence.
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Implementation: Meeting the Core Web Vitals standards can be challenging. It may require technical expertise and resources to improve performance and address issues affecting loading speed, and interactivity. Measuring Consistency: Core Web Vitals metrics can vary based on various factors such as user location, device, network conditions, and other environmental variables. Ensuring consistent measurement across different users and devices can be challenging. Impacts Existing Rankings: Using Core Web Vitals as a ranking factor may require websites to prioritize user experience improvements over other ranking factors they have been focusing on. Which will impact existing rankings and SEO strategies, leading to fluctuations in SERPS.

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3 How to measure core web vitals

Google provides various tools and methods to measure your core web vitals. For example, Google Search Console gives an overview of your site's performance based on real user data from the Chrome User Experience Report. PageSpeed Insights analyzes speed and performance on both mobile and desktop devices, and provides a score and recommendations for improvement. Additionally, Lighthouse is part of the Chrome DevTools, and it audits your site's performance, accessibility, SEO, and best practices. It also gives a report on your core web vitals and how to optimize them.

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4 How to optimize core web vitals

To optimize your core web vitals, you need to address the issues that affect each metric and implement the best practices recommended by Google. For instance, to improve your Largest Contentful Paint (LCP), you should optimize your images, use lazy loading, minimize your CSS and JavaScript, and use a fast web host. To reduce First Input Delay (FID), you should reduce your JavaScript execution time, use code splitting, defer unused scripts, and use a web worker. And when it comes to Cumulative Layout Shift (CLS), you should use fixed dimensions for your images and videos, avoid inserting content above existing content, and use font display properties. By following these tips, you can improve the user experience of your website.

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5 How to test core web vitals

To test your core web vitals, you can use the same tools and methods that you use to measure them, such as Google Search Console, PageSpeed Insights, and Lighthouse. However, you should also test your core web vitals on different devices, browsers, and network conditions, to see how they vary and affect your user experience. You can use tools like WebPageTest, Chrome DevTools, or Google's Web Vitals Extension to simulate different scenarios and measure your core web vitals. You should also test your core web vitals before and after making any changes to your site, to see the impact and results of your optimization efforts.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the benefits and challenges of using core web vitals as a ranking factor?

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1 Benefits of core web vitals

2 Challenges of core web vitals

3 How to measure core web vitals

4 How to optimize core web vitals

5 How to test core web vitals

6 Here’s what else to consider

Search Engine Optimization

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