What are the benefits and challenges of using AI to personalize content for loyalty?

Are there any benefits and challenges of using AI to personalize content for loyalty? You betcha! The benefits far outweigh the challenges, in my opinion. When AI is used to personalize content for loyalty, it is easy to feed AY+I the previous content that did well, thus reminding AI of the cadence and the words used that worked magic before. This makes recreating successful content much easier - and more consistent. While humans may run out of ideas, I've yet to meet an AI that has!

AI tools can help you create content at scale... BUT AI only amplifies your current skill set. It's important to take the time to understand: - The psychology of the average person scrolling a platform - A platform (LinkedIn, Twitter, YouTube etc) - What kind of content is currently winning - How to write hooks (openings to posts) - How to write CTA's (endings to posts) - How to write to pain points If you take the time to properly understand these things and practice them without AI first, you'll be ready to actually use AI to create content at scale.

AI can be great if you have writer’s block or to synthesize a lot of information quickly, but if people use the results as given, ahem… like these articles, they are bland, repetitive, and just fall flat. The key is to add personality, voice, and make it your own.

The utilization of A.I. has proven to be immensely beneficial in creating compelling and relevant content that fosters loyalty. This is particularly true when working with content that has specific character limits, as it saves a significant amount of time. I think that’s the tip of the iceberg when it comes to the cross-section of how A.I. can benefit the Loyalty space. Personalization is an area where the use of A.I. can greatly enhance the potential for driving loyalty and increasing the value of membership. This presents a significant opportunity for growth and improvement.

AI tools can play a powerful role in the content optimisation process. Tools like ClearScope or MarketMuse are great for seeing how your content compares to top-performing content already out there. You can finetune your content before publishing to improve content performance across quality, readability, tone, and organic visibility. These AI tools can also help you understand which content pieces to prioritise using data-driven insights. You'll be able to get a deeper understanding of your audience's search behaviour and content needs in a matter of minutes, compared to the hours or days it would take to complete manually.

This is one of the biggest issues. Has the data these tools have been trained on all copywrited or trademarked material? We’ve just seen the first of what I suspect will be many court cases. As humans, we often create tools and techniques way before having the discussions of if or how we should use them.

AI in the hands of a top 1% creator is unstoppable. For example there's a new tool I'm using called supergrow.ai that allows you to do the following steps easily: 1. Enter in a prompt to generate 2. Select a post template & hit create 3. The post gets created and formatted 4. Turn that text into a LinkedIn carousel This tool will get you 80% of the way there, BUT then you need to go edit and add a human touch. This is where speed and experience come into play. When you've written thousands of posts like I have, it's very easy to go reformat a post after it's been generated. Make no mistake tho, if you don't add that human touch the AI generated content will fall flat. Use AI to get started and then edit!