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What are the benefits and challenges of co-designing programs with users?

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Co-designing programs with users is a user experience research method that involves collaborating with the people who will use or benefit from a program to design it together. It can be a powerful way to create programs that are relevant, engaging, and impactful for the target audience. However, co-designing also comes with some challenges that need to be addressed. In this article, we will explore the benefits and challenges of co-designing programs with users, and share some tips on how to do it effectively.

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Bobby Smith, M.Sc.Ed

I help startups raise their first $1M | exNASDAQ $10M | exEchoing Green +$50M | Tedx Speaker

1 What is co-designing?

Co-designing is a participatory design approach that involves users as active partners in the design process. It is based on the idea that users have valuable insights, experiences, and preferences that can inform and improve the design of programs. Co-designing can take different forms, such as workshops, interviews, surveys, prototyping, testing, or feedback sessions. The goal is to create a dialogue and a shared vision between the designers and the users, and to co-create solutions that meet the users' needs and expectations.

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Bobby Smith, M.Sc.Ed

I help startups raise their first $1M | exNASDAQ $10M | exEchoing Green +$50M | Tedx Speaker
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I find it helpful to think of co-design as a Design Thinking sub-discipline that prioritizes comprehending users' needs and preferences. It encourages designers to approach challenges from various angles to develop more meaningful and effective solutions. Co-design entails working with users to create solutions that genuinely address their needs. Empathy is the foundation of co-design, enabling designers to comprehend users' contexts and develop products that meet their unique requirements.

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2 Why co-design programs with users?

Co-designing programs with users can have many advantages, such as increasing the relevance and usefulness of the program for the users, enhancing their engagement and satisfaction, and improving the quality and effectiveness of the program. Additionally, co-designing can generate more diverse, creative, and innovative ideas, and test and refine them with real feedback from the users. Moreover, it can build trust and rapport between the designers and the users, fostering a collaborative and respectful relationship, and a mutual understanding of each other's perspectives and constraints.

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3 What are the challenges of co-designing programs with users?

Co-designing programs with users can also present some challenges, such as managing expectations and roles of the users, balancing their input and influence, and integrating co-design activities and outcomes into the program development cycle. Users may have different levels of interest, availability, and expertise in the design process, and may need guidance and support to participate effectively. Additionally, they may have diverse or conflicting opinions, preferences, or agendas, and may not represent the entire user group or the broader context of the program. Co-designing can be time-consuming, resource-intensive, and complex, and may require flexibility and adaptation to the changing needs and feedback of the users.

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4 How to co-design programs with users effectively?

To co-design programs with users effectively, it is important to define the purpose and scope of the co-design process and communicate it clearly to the users. This should include why you want to co-design with them, what you expect from them, and what they can expect from you. Additionally, you should select and recruit users who are relevant, representative, and willing to co-design with you. Consider the diversity, size, and composition of the user group, as well as the methods and incentives to engage them. Furthermore, choose and adapt the co-design methods and tools that suit the users, the program, and the co-design goals. This should include a mix of qualitative and quantitative methods, and balance the structure and flexibility of the co-design activities. Lastly, facilitate and document the co-design process, and provide feedback and follow-up to the users. Make sure the co-design sessions are interactive, respectful, and enjoyable, and that the co-design outcomes are captured, analyzed, and shared.

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5 What are some examples of co-designing programs with users?

Co-designing programs with users can be applied to various domains and contexts, such as education, health, social services, or environmental issues. For example, The Learning Accelerator, a nonprofit organization that supports blended learning in schools, co-created a toolkit with teachers to help them plan, implement, and evaluate blended learning practices in their classrooms. The Center for Health Design, a research and advocacy organization that promotes evidence-based design in healthcare, collaborated with patients to design a toolkit to improve their experience and outcomes in hospital settings. Additionally, The Participatory City Foundation, a social enterprise that supports community-led initiatives in urban areas, worked with residents to develop a platform to help them discover, join, and start projects that improve their neighborhoods.

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Bobby Smith, M.Sc.Ed

I help startups raise their first $1M | exNASDAQ $10M | exEchoing Green +$50M | Tedx Speaker
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One of my past clients, The Empowerment Plan, a nonprofit organization located in Detroit, uses co-designing to create meaningful solutions for homeless people. Through interviews and workshops they understand their needs and preferences, and develop a coat that can be converted into a sleeping bag & an over-the-shoulder bag. They also provide formerly homeless individuals with employment opportunities to manufacture the coats, helping them transition out of homelessness. Their impactful approach has been recognized nationally, such as being named one of CNN's Top Ten Heroes in 2015.

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What are the benefits and challenges of co-designing programs with users?

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1 What is co-designing?

2 Why co-design programs with users?

3 What are the challenges of co-designing programs with users?

4 How to co-design programs with users effectively?

5 What are some examples of co-designing programs with users?

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