What are the advantages and disadvantages of online distribution platforms?
Online distribution platforms are websites or apps that allow businesses to sell their products or services to customers directly or through intermediaries. They can be general, such as Amazon or eBay, or specialized, such as Airbnb or Spotify. Online distribution platforms can offer many benefits for both sellers and buyers, but they also come with some challenges and risks. In this article, we will explore some of the advantages and disadvantages of online distribution platforms for marketing strategy.