What are the advanced SEM and SEO tools and techniques you should be using?

This list is not limited to the services listed. Key Collector, Keyword.io etc. and etc. The tools that you'll also depends on geography of your market. This is especially true for non-English language advancement. When working with Russian, or Hebrew, localized tools give the best results.

If you are on a budget, use Google Ads Planner and Google trends. SEMrush does have a free keyword generator as well. and let's not forget Chat GPT to assist in everything.

The Chrome plugin Keywords Everywhere is one of my favourite tools and very cost effective as well. Dont forget to visit your competitors websites as well to get more keyword insights. Also, think about topical authority as well. Having content around keywords that arent even showing a search volume is a smart thing to do especially if they fill the gaps within the topical authority matrix for your niche. You will get an uplift for everything and you will find that a lot of the zero search volume terms actually have a decent amount of searches.

For Keyword. many tools available in the market if you are looking location based then you can location based tools. GSC is the best tools for your keywords

When it comes to keyword research, my top choice is Google Keyword Planner. This tool offers insights into keyword volume growth over 3, 6, and 12 months, along with comparisons to previous years. It also provides a difficulty score, helping you gauge keyword competitiveness for ads. Additionally, I rely on Ahrefs and SpyFu for a comprehensive approach to keyword research. These tools offer valuable data on search volume, user intent, keyword difficulty (KD), and traffic potential. This combination allows me to pinpoint the keywords that best suit my specific needs.

Effective SEM landing pages are crucial. When our landing pages are of high quality, they draw in our clients, and this engagement leads to inquiries. To achieve this, it's essential to optimize our landing page images and incorporate the keywords we've selected. This strategic inclusion of keywords enhances our reach to a broader audience and ensures a prominent position in search results.

Some of the tactics and tools I use FOR SEM Automated rules for bids, budgets, ad scheduling and more using platforms like Google Ads scripts. AI-powered ad creative tools like Copy.ai and Persado to generate high-performing ad copies tailored to keywords and audiences. Advanced location targeting features such as radius targeting and geographic modifiers to target local intent searches. Audience targeting using first and third party data like customer match and similar audiences FOR SEO AI content creation tools like Jasper.ai to develop new, unique, high-value content faster. Entity-based optimization focusing on ranking for brands, products, services. User experience testing tools like Hotjar to optimize on-site journeys

For SEM, I recommend using the free tool known as Google Analytics. When we run ads through Google, Google Analytics provides comprehensive data. For SEO, I suggest avoiding the use of content AI tools. It's better to create content manually, as relying on AI tools can potentially impact SEO results.

Both SEO and SEM heavily rely on quality content. Creating exceptional content is paramount, as it attracts clients and, when optimized, can enhance the promotion of our ads by Google. The parallels between SEO and SEM are clear: content remains a cornerstone for both strategies. Supplementing content with engaging images and captivating animations further enhances client engagement. Additionally, optimizing landing page speed is crucial for success.

Leverage AI content writing and optimization tools like Jarvis, Rytr, and INK to automatically generate high-quality, optimized articles tailored to your target keywords. Use headline generators like ClickbaitAI and Headline Analyzer to create compelling headlines that drive clicks. Employ semantic search tools like AnswerThePublic to uncover questions and optimize for search intent. Build links at scale with outreach tools like Buzzstream and NinjaOutreach. Visually engage readers with AI image and video creators like Kopernio, Kennected, and Vidnami. Analyze performance with analytics platforms like SEMrush, Ahrefs, and Buzzsumo. With these advanced tools, you can streamline content production for better organic and paid search results.

Link building holds significant importance in the realm of SEO. While I may not currently be prioritizing link building as part of my SEO strategy, it's worth noting that it can contribute to enhancing our domain authority and driving more traffic. Nevertheless, when engaging in paid advertising, it becomes essential to focus on optimization.

AI and automation tools can optimize SEO and SEM efforts for better results with less work. Use SEO content writers, keyword research tools, site auditors, rank trackers, and link builders to streamline optimization. For SEM, apply AI-powered PPC bid managers, ad copy generators, campaign managers, landing page builders, and analytics. With the right platforms, you can scale campaigns, spot optimizations, create better content, save time, and boost ROI. Some of the products you can consider are Jarvis, SEMrush, Screaming Frog, Optmyzr, Phrasee

I personally feel Google keyword planner is the best tool we can use for sem. It's free and it really adds values to your campaigns.