登录查看更多内容

Last updated on 2024年8月23日

Struggling to align sales and research priorities?

由人工智能和领英社区提供技术支持

In any business, aligning the priorities of your sales and research teams can be a challenging task. Sales teams are often focused on meeting short-term targets and satisfying immediate customer needs, while research teams are invested in innovation, long-term thinking, and developing new products or services. This discrepancy can lead to conflicts and inefficiencies. However, by fostering creativity and innovation, you can bridge the gap between these two critical areas of your business, ensuring they work together to support both current and future success.

在这篇协作文章中查找专家回答

由社区从 5 条内容中精选。了解更多

1 Understanding Needs

To start bridging the gap between sales and research, it's essential to understand the needs and goals of both teams. Sales teams require products that meet market demands and can be sold quickly, while research teams need time and resources to innovate. Recognizing these different needs can help in creating a dialogue where both teams appreciate each other's contributions and constraints. This understanding is the first step towards finding a common ground where sales objectives do not stifle innovation, and research priorities are aligned with market realities.

添加您的观点

Dr Hari Bhaskar

A passionate AI enthusiast & researcher working on user trust in Google maps. Want to talk AI, just give a buzz!
举报内容
The best way to understand each other needs is to have a joint workshop which consists of set of brainstorming sessions on various expectations sales might have through their customers and how research/product team can achieve. Be bold to setup some ambitious goals together on what is doable in a time horizon

已翻译

赞
Sourav Munde

Top Community Voice | Sales | CRM | Marketing Ex Radisson | Ex Hyatt | Hospitality Management Graduate of IHM Hyd | Empowering Communities, Building a Better Tomorrow
举报内容
Facilitate cross-departmental discussions to identify common goals, ensure both teams understand each other's needs, and create a balanced plan that leverages research insights to drive sales while meeting market demands.

已翻译

赞
???Roeland VanderHelm

Journalist & Moderator |Former School Principal |Media Expert-Speaker |Education Consultant-LDM |Emplifier |Content Creator ???Presenter |Freelancer |Lifelong Learner ?? Traveler ?? Art & Culture ??Reach out-I'm Ready??
举报内容
Aligning sales and research priorities requires a deep understanding of your business and knowledge of your customers. Encourage your team to focus on customer needs, market trends to find common ground. Customer feedback sessions can be valuable tools in this process. So set up regular sessions where the sales team shares market insights and customer feedback with the research team. Allow the teams to present new developments. This two-way communication keeps both teams informed. Design appropriate KPIs that incorporate both sales targets and research milestones. Like metrics that measure customer satisfaction etc. Develop a shared vision ensuring that both teams are working toward common goals that balance market demands with innovation.

已翻译

赞

2 Encourage Dialogue

Encouraging open dialogue between sales and research teams is crucial. Regular meetings and communication channels should be established to share insights and feedback. Sales teams can provide valuable information about customer needs and market trends that can inform research and development (R&D). Conversely, research teams can share updates on upcoming innovations that could open new markets or provide a competitive edge. This exchange of information ensures that both teams are aware of each other's activities and can work towards shared objectives.

添加您的观点

Usama Jahangeer

Supply Chain Logistics and Trade Compliance Expert | Certified Six Sigma Black Belt (CSSBB) | Certified Supply Chain Manager (CSCM) | MBA
举报内容
- Have regular meetings. - Use clear communication channels. - Share insights and feedback. - Sales teams give info on customer needs. - Sales teams share market trends. - Research teams update on new innovations. - Research can show new market opportunities. - Aim for shared goals. - Keep both teams informed.

已翻译

赞

3 Set Joint Goals

Setting joint goals can help align sales and research priorities. By involving both teams in the goal-setting process, you ensure that the targets are both ambitious and achievable. These goals could range from developing a certain number of new products each year to entering new markets or improving existing products based on customer feedback. Joint goals act as a focal point, aligning efforts and fostering a sense of shared purpose that transcends departmental boundaries.

添加您的观点

4 Balance Priorities

Balancing the priorities of sales and research requires a strategic approach. You must weigh immediate revenue opportunities against the potential long-term benefits of innovation. This might mean allocating resources to both quick wins and long-term projects, or it could involve timing product releases to satisfy both current market demands and future growth opportunities. A balanced approach ensures that neither short-term sales nor long-term innovation suffers at the expense of the other.

添加您的观点

Dr Hari Bhaskar

A passionate AI enthusiast & researcher working on user trust in Google maps. Want to talk AI, just give a buzz!
举报内容
Ideally the best way to achieve a balance is to have a framework based approach on what are the short burst innovation ideas and convince your sales partner to fund early prototypes with clear time boxing. You can set objectives clear and let the spec come from sales on what is the next big thing expected from their customers. It is imperative to make sales as a partner of innovation through join sponsorship for both short and long term innovation.

已翻译

赞

5 Foster Innovation

Fostering a culture of innovation within your sales team can also help align priorities with research. Encourage sales professionals to think creatively about how new research insights can be translated into sales strategies. By involving sales in the innovation process, they become advocates for new products, which can lead to a more enthusiastic reception in the market. When sales teams understand and believe in the value of innovation, they are more likely to sell it effectively.

添加您的观点

6 Continuous Improvement

Finally, embracing a philosophy of continuous improvement can keep both sales and research moving forward together. Encourage both teams to constantly look for ways to refine their strategies and processes. This could mean iterative product development, where feedback from sales is rapidly incorporated into research, or it could involve ongoing training for sales teams on the latest technologies or methodologies. Continuous improvement ensures that both sales and research are always adapting to new challenges and opportunities.

添加您的观点

Creativity Skills

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

Struggling to align sales and research priorities?

1

2

3

4

5

6

1 Understanding Needs

2 Encourage Dialogue

3 Set Joint Goals

4 Balance Priorities

5 Foster Innovation

6 Continuous Improvement

Creativity Skills

给文章评分

感谢您的反馈

更多Creativity Skills相关文章

更多相关阅读内容

Struggling to align sales and research priorities?

1

2

3

4

5

6

1 Understanding Needs

2 Encourage Dialogue

3 Set Joint Goals

4 Balance Priorities

5 Foster Innovation

6 Continuous Improvement

Creativity Skills

给文章评分

感谢您的反馈

查看其他技能