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Last updated on 2024年8月19日

Struggling to advance in internal communications?

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If you're feeling stuck in your internal communications role, you're not alone. Many professionals find themselves hitting a plateau, unsure how to take their skills and their department's capabilities to the next level. Internal communications is critical for ensuring that all employees are aligned with the company's goals and culture. It's a dynamic field that requires continuous learning and adaptation. So, if you're ready to enhance your career and improve your organization's internal dialogue, let's explore some practical steps to overcome common hurdles and become a more effective communicator.

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1 Assess Needs

Begin by thoroughly assessing the current state of internal communications within your organization. This involves understanding the existing channels , the flow of information, and the feedback mechanisms in place. You need to identify gaps where messages aren't reaching the intended audiences or where the communication is not effectively engaging employees. Listening to employee feedback can provide valuable insights into what is working and what isn't, allowing you to tailor your strategies to meet the actual needs of your workforce.

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Sharon Kennedy

Employee Experience Research & Insight Consultant | Executive, Neurochange & Resilience Coach | Founder Engage & Prosper | Fellow of CIM & Chartered Marketer
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Don't just review and consider what's communicated, when and how but what is not that should be. That's a whole other side of work and debate. Do you have policies that are brought to life and lived through your clear and demonstrated values? What are you doing about hybrid working and attracting people back to the office? What are you doing about recognition and educating and supporting leaders about its importance in motivating employees?

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2 Set Goals

Once you've assessed the needs, set clear and achievable goals for improving internal communications. These should be specific, measurable, attainable, relevant, and time-bound (SMART). Goals might include increasing employee engagement scores, reducing email overload, or improving the clarity of internal messaging. By having concrete objectives, you can focus your efforts and measure progress, which is essential for demonstrating the value of your role and the importance of internal communications to leadership.

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Alyssa Towns

Freelance Writer ??? Creative content for brands building better workplaces ?? Internal communications, productivity, employee engagement, change management, company culture, and the future of work ??
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Understand that setting your goals is the first step, but working toward them may require some experimentation and pivoting. While setting goals such as “increase the employee engagement score by XX” is great, consider adding layers of depth to your goals to understand: ? Whether your internal communications are driving behaviors (and if so, are they the right behaviors?) ? Which parts of your current internal communications infrastructure aren’t working (per feedback from your audience) It is crucial to your success to paint complete pictures of your goals rather than striving for arbitrary metrics alone. Boosting scores is a nice outcome, but focusing on behaviors and areas of opportunity will always lead to better outcomes.

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3 Upgrade Skills

To advance in internal communications, you must continuously upgrade your skills. This means staying abreast of the latest trends and technologies in the field, such as social intranets or mobile communication platforms. You should also develop your abilities in areas like strategic planning, content creation, and data analysis. These skills will not only enhance your personal value but also enable you to provide more sophisticated solutions that can address complex communication challenges.

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4 Engage Leaders

Engaging leaders in your organization is crucial for advancing internal communications. Leaders must understand the importance of clear and consistent communication and how it affects employee engagement and organizational success. Present data-driven arguments to persuade them to invest in better communication tools and strategies. When leaders are on board, it becomes easier to implement changes and get the necessary resources for your initiatives.

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5 Innovate Continuously

Innovation is key to keeping internal communications fresh and effective. This could mean experimenting with new formats for town hall meetings, introducing gamification elements to increase engagement, or leveraging user-generated content to build community. By fostering a culture of innovation within your department, you can continually improve communication strategies and keep employees interested and informed.

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Jamie Carlson

Internal Communications Leader with 15+ years in Marketing and Communications at iconic brands such as Meta, Cisco and PayPal
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Innovation must be tied to outcomes your organization ALREADY cares about. This is the easiest way to receive leadership buy in, which (like it or not) is required for successful implementation. When you are evaluating solutions, do not limit yourself by the current circumstances within the organization. What “is” or “has always” been done before is not a path to expansion for employees or leadership. Ask yourself: 1. What problems or friction are limiting my IMPACT? 2. What are ALL possible solutions + projected impact? 3. What would need to change to make each happen? Then experiment. Measure results. Iterate and pivot as new data presents itself. Hint: Businesses have business problems = growth + scale

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6 Evaluate Impact

Finally, regularly evaluate the impact of your internal communications efforts. This involves tracking key performance indicators (KPIs) related to your set goals. Analyze metrics such as message open rates, survey responses, or participation in communication initiatives to understand what's working and what needs adjustment. Continuous evaluation not only helps refine your approach but also showcases the tangible benefits of effective internal communication to stakeholders.

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Jamie Carlson

Internal Communications Leader with 15+ years in Marketing and Communications at iconic brands such as Meta, Cisco and PayPal
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“You can’t effectively measure internal comms. If leaders are happy, we’re doing a good job.” ??? This is garbage… and unfortunately a real quote. You want leadership to take internal communications more seriously. You know empowering employees drives REAL business results… Then how do you expect leadership to invest their time and resources into internal communications if you cannot quantify the impact? 1. Identify MEANINGFUL metrics, anchored in IMPACT aligned with company GOALS. 2. Keep it minimal, keep it consistent, keep it top of mind for you, your team and your leadership. 3. DO NOT manipulate your numbers. The goal is not to show off… it is to demonstrate IMPACT and make BETTER decisions.

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Struggling to advance in internal communications?

1

2

3

4

5

6

1 Assess Needs

2 Set Goals

3 Upgrade Skills

4 Engage Leaders

5 Innovate Continuously

6 Evaluate Impact

Internal Communications

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Struggling to advance in internal communications?

1

2

3

4

5

6

1 Assess Needs

2 Set Goals

3 Upgrade Skills

4 Engage Leaders

5 Innovate Continuously

6 Evaluate Impact

Internal Communications

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