For long-term SEO success, focus on creating unique, high-quality content tailored to user intent. Use canonical tags to address duplicate issues, optimize internal linking, and update outdated content regularly. Implement a content audit to identify duplication, and prioritize a content strategy that emphasizes originality and value. Avoid shortcuts focus on user experience and Google’s Helpful Content guidelines for sustainable SEO results.

- Focus on Content Consolidation: Instead of quick fixes like removing duplicate content, merge similar pages to create more comprehensive, high-quality content. This not only reduces duplication but also improves user experience and relevance, leading to better rankings over time. - Implement Canonical Tags: Use canonical tags to signal to search engines which version of the content is the original, preventing penalties from duplicate pages and ensuring long-term SEO success without sacrificing valuable content. - Regular Content Audits: Establish a routine for content audits to continuously identify and resolve duplication issues.

There are some improvements you can do fairly quickly. ?? Make a content audit to identify duplicates, then use canonical tags strategically, signaling to search engines which version should be crowned as the original. If you are running an e-commerce site, handle your parameters to prevent product variations from cannibalizing. Sometimes, merging similar pages into a single and usually more valuable resource can transform duplicate content into an advantage.

Make it clear with practical examples how quick fixes and duplicate content doesn't work. I had a situation regarding a competitor having "soo many" backlinks compared to the client. Then proceeded to show them how their DA etc was still significantly below ours and their ranking sucks (was bulk bought links)

As an SEO specialist, I balance quick fixes with long-term success when addressing duplicate content. My approach includes educating stakeholders on sustainable solutions, conducting thorough content audits, applying proper canonicalization, and using 301 redirects strategically. I also focus on improving internal linking and creating unique, valuable content. Regular monitoring through tools like Google Search Console helps catch future issues early. While addressing urgent needs, I advocate for clear content guidelines and gradual implementation to ensure sustainable SEO growth, improving both search visibility and user experience.