As a small business owner facing a larger corporation, how can you navigate power imbalances in negotiations?
When you're a small business owner about to sit at the negotiation table with a larger corporation, it might seem like you're bringing a knife to a gunfight. The power dynamic is inherently skewed, but that doesn't mean you're without options. By understanding the nuances of contract negotiation and employing strategic tactics, you can level the playing field and secure terms that benefit your business. It's about being savvy, prepared, and understanding that even Goliaths have their weak spots. Let's explore how you can navigate these power imbalances effectively.