Sales team doubts the time needed for SEO. Are you ready to show them the value it brings?

When explaining SEO to sales teams, I keep it "SIMPLE". I break it down into three parts: on-page, off-page, and technical work. Here's how I convinced a doubtful sales team: ? I showed them how better page titles can get more clicks. ? Then I explained how links from relevant websites help us look trustworthy to Google. ? Lastly, I pointed out how a faster, mobile-friendly site keeps visitors happy. ? By focusing on these basics, we saw a 30% jump in website visitors in just six months. This real example helped the sales team see why SEO matters. They realized it's not about quick wins, but about steady growth in leads and sales over time.

Start by explaining the fundamentals of SEO and how it directly impacts organic traffic, brand visibility, and lead generation. Make it clear that SEO is a foundational element for attracting and nurturing prospects who are already searching for your products or services.

Show the sales team SEO's value by presenting clear metrics, such as increased organic traffic, lead generation, and improved conversion rates. Share case studies highlighting SEO's long-term benefits and demonstrate how it complements and enhances overall sales strategies and goals.

Absolutely, here’s how we can demonstrate the value of SEO to the sales team: Long-Term ROI: SEO provides sustainable traffic growth, leading to consistent lead generation and lower customer acquisition costs over time. Increased Visibility: High rankings improve brand visibility, bringing in targeted leads who are actively searching for our products/services. Credibility & Trust: Top search rankings build brand credibility, leading to higher conversion rates. Competitive Edge: Effective SEO can outperform competitors, capturing a larger share of the market. Data-Driven Results: We can track every aspect of SEO performance, showing clear, measurable progress to justify the investment.

Explaining the value of SEO to a doubtful sales team is headache for me, but i just break it into parts and making easy as possible for my sales persons to understand this SEO things. On-page SEO: Showed how optimizing page titles and meta descriptions increases click-through rates. Off-page SEO: Explained how backlinks from reputable sites enhance our credibility and search rankings. Technical SEO: Highlighted how a fast, mobile-friendly website improves user experience and reduces bounce rates. Focused on these basics, leading to a 30 to 50% increase in website visitors within four to six months.

Investing in #organicSEO is akin to nurturing a garden. It requires #time and patience, but the long-term benefits are substantial. Unlike paid advertising that ceases to generate traffic once the budget runs out, organic SEO builds a sustainable flow of visitors. As your website climbs higher in #searchengine rankings, it gains credibility and attracts more qualified leads. This results in increased brand visibility and customer trust over time. The initial investment may seem lengthy, but the enduring returns make it a worthwhile endeavor.

The time required for SEO often becomes a topic of debate, particularly with stakeholders, such as those from the sales team, who may be eager for quick results. However, it's important for them to understand that SEO is a long-term strategy that delivers results over a time. Several factors come into play, such as the competitiveness of the keywords, the time it takes for Google to index new pages, the development of a keyword-rich content strategy, etc. All of these elements require significant time investment and do not yield immediate results. However, once the foundation is established, your website continues to perform well in organic search results, potentially driving quality organic traffic and leads in the long run.

Acknowledge that SEO requires time to show results, but emphasize that it’s a sustainable strategy that builds momentum over time. Unlike paid advertising, SEO delivers ongoing benefits as your website continues to rank for valuable keywords.

Quality content is essential for long-term SEO success, serving multiple purposes: attracting traffic, building trust, answering customer questions, and positioning your brand as a leader. Well-optimized content can rank highly in search engines, bringing in consistent, organic traffic long after publication. This offers a sustained return on investment that paid ads can't match, making content creation a critical investment in the company's future.

Using authorship within the content can give you authoritative people you can leverage in the verticals you target. Not only is this good for SEO performance, it also gives the sales team influential people within the business to leverage when selling. E.g. here's our internal expert in X to back up our proposal

Highlight the role of content creation in SEO. Explain how high-quality content not only attracts visitors but also educates and engages them, moving them further down the sales funnel. Well-optimized content can address customer pain points and establish your brand as a trusted authority.

One of the key advantages of #organicSEO is its measurability. Using different tools we can track various metrics such as #keyword rankings, organic traffic growth, and user engagement rates. These insights allow us to adjust strategies in real-time for optimal performance. Regular reporting keeps our sales team informed about progress and ROI, making it easier to correlate #SEO efforts with business outcomes.

Any conflict between the sales team's desire for quick results and the SEO professionals' approach can be addressed by patiently explaining how search engines actually work. Helping the sales team understand the intricacies of search engine crawlers can clarify how improving organic search visibility can actually lead to increased sales and inquiries. SEO and sales are not mutually exclusive; they complement each other. By consistently tracking the progress of your SEO campaigns, you can ensure alignment with the sales team. Keeping them informed with regular SEO reports that showcase tangible results, such as organic traffic, keyword rankings, impressions, and CTR, will help build their trust, and understand the importance of SEO.

You could CPC method for estimating SEO value - the sales people will surely know what they spend on ads. Here is an example calculation: You want to determine the value of visits for "keyword x": CPC for "keyword x": $1.50 Monthly traffic: 2,000 visits Calculation: Traffic Value = CPC × Monthly Traffic $3,000 = $1.50 × 2,000 visits This result suggests that ranking for "keyword x" could generate organic traffic worth $3,000 per month or $36,000 annually. This figure represents potential savings on ad spend if you achieve organic rankings instead.

Show the sales team how SEO progress is tracked using key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates. Demonstrating measurable improvements can help them understand the value SEO brings over time.

On top of this sales teams need to understand that SEO is a long term, always on channel that needs consistent investment and support to deliver.

Align SEO efforts with sales goals by identifying the specific keywords and content that attract high-quality leads. Explain how SEO can support the sales team by bringing in more qualified prospects who are ready to convert, ultimately leading to higher sales figures.

#SEO is not a set-it-and-forget-it strategy; it's an ongoing process that evolves with #searchengine algorithms and market trends. Continuous learning through industry updates ensures we stay ahead of competitors while regular testing helps refine our tactics for better results. By adapting to changes swiftly, we ensure sustained growth in #organicreach. This proactive approach demonstrates our commitment to excellence and showcases the dynamic nature of effective SEO practices.

Encourage continuous learning and collaboration between the SEO and sales teams. Regularly share insights and results from SEO efforts, and listen to feedback from the sales team to refine your strategies. This ongoing dialogue can foster a stronger partnership and mutual understanding of SEO’s value.