Marketing teams question the validity of Food Science research. How can you convince them otherwise?

Food science research is essential for ensuring the safety and quality of your products. These studies are conducted using rigorous scientific methods, which means the results are reliable and backed by solid evidence. By following food science research, you can provide your customers with safe, high-quality products, which ultimately strengthens your brand and builds customer trust. So, trusting and utilizing this research can actually support your marketing efforts and help you succeed in the long run.

No creative food product business can survive without evidence-based research, and that's where food science research comes in. Food science research provides a scientific basis for developing innovative products that don't just make profit but also meet consumer needs, ensures food safety and quality control, informs nutrition labeling and regulatory compliance, and builds trust with customers. Questioning the validity of food science research in food category marketing is like doubting the importance of a GPS in navigation - it's reliable research that ensures you reach your destination safely and efficiently.

1. Present Credible Sources 2. Demonstrate the Scientific Method 3. Showcase Practical Applications 4. Utilize Expert Testimonials 5. Leverage Data and Evidence 6. Highlight Regulatory and Safety Approvals 7. Address Concerns Directly 8. Provide Educational Workshops 9. Create Cross-Functional Teams 10. Leverage Consumer Insights

The consumer preferences is the end goal. But not forgetting every situation, environment needs different investment strategies. Science based decisions helps to profile the consumer and design products that meet the specific market situation.

People often believe what they see and holds high significance in areas of science. Clinical trails is one of the tried and trusted transparent ways of communicating the real impact of the innovation done in the product through process/ingredient. It often helps in highly functional and nutritious food offerings where the impact of food can be studied through evaluating certain bio markers in a clinical study.

Marketing is all about money, food service is about, as it is, service, giving the coustumer, not client, a great experience, and making money doing it, not the other way around.

Have them take a 1 week food science course at Rutgers School of Food Science. That’s what I did when I started my career in food packaging. That week gave me the basics I needed for sales, design and marketing of food packaging. Thank you Dr. Don Schaffner

The food industry is dynamic, and to keep up with ever-changing consumer preferences, a lot of research and scientific evidence are required to meet consumers' expectations. Through market research, gaps are identified, and new suggestions are made, such as product development and existing product improvement, new food safety research measures, and implementation, all of which are scientific and evidence-based, highlighting the validity of food science research in marketing.

By Sharing case studies and success stories where scientific research directly contributed to product success, emphasizing the practical benefits and market impact.