I’d listen, align with their vision, back my strategy with data, tweak creatively if needed, and keep them involved. It’s about impact and trust—let’s refine, not rewind.

First and foremost, review the campaign, how it was created, how the client participated, and what was expected. The goal is not to force feed the client what you want, it is to review and verify that it was indeed properly understood (from both sides), and is what they are asking for. In many cases, the conflict is either based on assumptions made that were not shared, miscommunication, and the campaign designer taking liberties based on their own ego, that were not fully agreed upon by the client. Too many marketers believe they have the authority to do as they wish, dismissing the customer's concerns. If the client is not satisfied, they need to be heard, and the campaign needs to be reviewed and reset to resolve that conflict.

This is what I'll do: 1. First I'll talk and listen to him to know his opinions, about what he/she likes or dislikes. 2. I'll show and explain the reasons about the ad campaign direction. In this case, I'll show him the information, the data: the benefits, the impact of the ad campaign. 3. If none of the previous points convince the stakeholder and change his opinion then I'll do what he/she says. Doing the necessary adjustments. 4. I'll follow up the ad campaigns to see how they work. After this, I'll present the results to the stakeholder to do the changes required. Pd: To avoid wasting time, it'd be ideal expose the proyect to stakeholders before launching it!

On my experience, turning a dissatisfied stakeholder around requires strategic alignment rather than just addressing concerns. Reframe the Conversation Around Business Goals – Shift the discussion from creative differences to shared KPIs like brand awareness, lead generation, or conversions. Showcase Audience Insights Beyond Data – Use real customer feedback and social listening to highlight why the campaign resonates with the target market. Involve Them in Strategic Adjustments, Not a Full Overhaul – Small modifications make them feel heard while keeping the campaign’s core intact. Leverage a Quick-Win Experiment – A/B testing or a small pilot incorporating their perspective provides data-driven clarity without disrupting momentum.??

Numbers speak, and the balance between objectives and results is crucial when addressing stakeholder dissatisfaction. When a key stakeholder is unhappy with the direction of an ad campaign, it’s essential to approach the situation thoughtfully, objectively and practically. Criteria and expectations must pre defined and so is dissatisfaction to be specific because without understanding there would always a gap. Listen and offer alternatives. Emphatically let the stakeholder feel heard and involved in the process, which helps build trust and ensures that we can move forward together on the same page. In this way, not only can we address the dissatisfaction, but we can also strengthen the partnership.