Juggling multiple media sales campaigns with different agencies. How do you ensure expectations are met?

To ensure expectations are met while juggling multiple media campaigns with various agencies, establish clear communication from the outset. Set defined goals, budgets, and timelines for each campaign. Utilize project management tools to track progress and deadlines, allowing for real-time updates and accountability. Schedule regular check-ins with agency partners to discuss challenges and opportunities for collaboration. Foster a culture of transparency, encouraging agencies to voice concerns and share insights. Finally, measure outcomes with key performance indicators to assess success and make necessary adjustments throughout the campaign lifecycle.

Having previous managed 20+ ad agencies at once, juggling multiple media sales campaigns with different agencies requires clear communication, clear goals and deadlines, defined roles, and LOTS of patience.

Here are some things I found helpful: Expectations: Start each campaign by clearly communicating your goals, timelines, and metrics. Make sure everyone understands what success looks like to avoid any misunderstandings down the line. Maintain Regular Check-ins and Open Channels: Hold consistent check-ins to review progress, address any challenges, and adjust strategies if needed. Encourage open dialogue so agencies feel comfortable reaching out with questions or concerns at any time. Foster a Feedback Loop: Provide constructive feedback regularly and invite agencies to share their insights as well. A two way feedback loop builds trust and collaboration, ensuring everyone is aligned and working towards the same objectives.

Establish clear, measurable goals for each campaign, aligning them with your overall business objectives. Communicate these expectations to all agencies involved, ensuring everyone is on the same page. Implement a robust performance tracking system that captures key metrics such as lead generation, conversion rates, return on investment (ROI), and customer engagement. Use tools like dashboards and analytics software to monitor these metrics in real-time, allowing you to track progress and identify any issues early. Schedule regular check-ins with each agency to review performance data, discuss any challenges, and adjust strategies as needed.

When it comes to sales in general, a basic principle that all vendors know is that in order to sell a product to a potential costumer, we need to be flexible and adapt to the particularities of our clientes and individuals. That basic principle, of adapting criatively to one's personality and intention, is an essential part of dealing with different needs of different costumers, such as dealing with different media campaings. It's primordial to understand clearly what are the client's goals and what they expect to achieve based on their brand and what that brand means to the public they are trying to reach. For example, a conservative brand will use a more traditional approach in the media campaing that we sell to them.