Leverage best practices for change management! The ADKAR model can be really powerful in thinking through the long-tail of change and needed communication - from making sure expectations are set appropriately on the front end, to demonstrating value/"what's in it for me", to reinforcement. Teams are stretched thin and change is hard; bringing everyone along is critical for long-term impact.

To keep the marketing team's morale high during the integration of new technology platforms, I'd focus on clear communication, support, and collaboration. First, I'd involve them early, ensuring they understand how the technology will benefit their work. Regular updates and transparent timelines help reduce uncertainty. Training and resources are crucial—offering hands-on sessions to build confidence with the new tools. I'd also celebrate small wins, recognizing their efforts in adapting. Lastly, maintaining an open feedback loop ensures they feel heard, which fosters a positive environment despite the challenges of integration.

To keep morale high while integrating new technology platforms: 1. Communicate Clearly: Explain the benefits of the change. 2. Provide Training: Offer thorough training sessions for confidence. 3. Encourage Feedback: Create channels for team input on the new tools. 4. Celebrate Wins: Acknowledge small successes to boost spirits. 5. Promote Collaboration: Foster teamwork and peer support. 6. Be Patient: Recognize that adaptation takes time. 7. Recognize Efforts: Appreciate their hard work and flexibility. These steps will help maintain a positive atmosphere during the transition.