How would you handle pushback from non-technical clients when explaining intricate product functionalities?
As a product marketer, you're often faced with the challenge of explaining complex product features to non-technical clients. This task can be daunting, as it requires translating technical jargon into understandable language, while also maintaining the client's interest and confidence in the product. The key to success lies in understanding your audience, simplifying your explanations, and reinforcing the product's value in a way that resonates with the client's needs. By adopting a patient and educational approach, you can effectively navigate pushback and help your clients see the benefits of your product's intricate functionalities.
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Alex Lopes GarciaGerente Senior de vendas | Agenda de transforma??o comercial
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Sowmya MoniMarketing & Alliances Leader | IICA Certified Independent Director | Mentor & Advisor | Social Impact Investor
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Shivam SaxenaAssociate Product Manager // Customer-Centric PM | Building Products People Love ?? | Ex-Founder