How often do you update and review your content calendar?

1 Set a regular schedule

The first step to updating and reviewing your content calendar is to set a regular schedule that works for you and your team. Depending on the size and scope of your content strategy, you might want to update and review your content calendar weekly, monthly, quarterly, or annually. The important thing is to be consistent and realistic. Choose a frequency that allows you to plan ahead, but also adjust to changing needs and opportunities.

2 Analyze your content performance

The second step to updating and review your content calendar is to analyze your content performance. This means using data and feedback to measure how well your content is achieving your goals, reaching your audience, and ranking for your keywords. You can use tools like Google Analytics, Google Search Console, social media insights, and surveys to collect and analyze your content performance. Based on your findings, you can identify what types of content are working well, what needs improvement, and what gaps or opportunities exist.

3 Update your content plan

The third step to updating and reviewing your content calendar is to update your content plan. This means revising your content goals, audience, and keywords based on your analysis and research. You might want to refine your content topics, formats, tone, and style to better suit your target market and niche. You might also want to update your content distribution channels, frequency, and promotion strategies to increase your reach and engagement. Make sure to document your updated content plan and communicate it to your team.

4 Review your content inventory

The fourth step to updating and reviewing your content calendar is to review your content inventory. This means taking stock of all the content you have created, published, and archived. You can use a spreadsheet or a tool like Airtable or CoSchedule to organize your content inventory by title, URL, date, status, category, and metrics. By reviewing your content inventory, you can see what content you have, what content you need, and what content you can repurpose or update.

5 Fill in your content calendar

The fifth step to updating and reviewing your content calendar is to fill in your content calendar with your new or revised content ideas. You can use a template or a tool like Trello or Asana to create and manage your content calendar. You should include the following information for each content piece: title, format, goal, audience, keyword, channel, date, status, and assignee. By filling in your content calendar, you can visualize your content plan, prioritize your tasks, and assign responsibilities.

6 Monitor and adjust your content calendar

The sixth and final step to updating and reviewing your content calendar is to monitor and adjust your content calendar as you go. This means tracking your content progress, performance, and feedback, and making changes as needed. You might want to add, edit, or remove content pieces based on new trends, insights, or requests. You might also want to update your content calendar format, layout, or tools to make it more user-friendly and efficient. By monitoring and adjusting your content calendar, you can keep it relevant, flexible, and effective.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?