How often do you update and refine your competitor analysis for SEO?

1 Set a schedule

The first step is to set a schedule for your competitor analysis for SEO. There is no definitive answer to how often you should do it, as it depends on your industry, niche, and goals. However, a general rule of thumb is to do a comprehensive analysis at least once a year, and a more frequent check-up every quarter or month. This way, you can keep track of the major changes and trends in your market, as well as the smaller shifts and opportunities that may arise.

2 Choose your competitors

The next step is to choose your competitors for your analysis. You may already have a list of your main competitors, but you should also look for new or emerging ones that may pose a threat or offer an inspiration. You can use tools like Google's Keyword Planner, SEMrush, or Ahrefs to find out who is ranking for your target keywords, and analyze their domain authority, traffic, and backlink profile. You can also use social media, industry blogs, and online reviews to discover who is popular and influential in your niche.

4 Analyze their content

Another key aspect of your competitor analysis for SEO is to analyze their content. Content is the information and media that you create and publish on your website and other platforms, and it helps you attract, engage, and convert your audience. By analyzing your competitors' content, you can learn what types and formats of content they are producing, how they are optimizing it for SEO, and how they are distributing and promoting it. You can use tools like BuzzSumo, Content Explorer, or Screaming Frog to find out what content your competitors are creating, how much engagement and shares it is generating, and what issues or errors it may have.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?