How does virtual reality change your approach to product design feedback?

As I relied on 2D mockups and prototypes previously, which limited our understanding of how users interact with a product in the real world. VR throws us right into a simulated environment, letting us to see the product through the user's eyes. This allows us to identify ergonomic issues, gauge user reach and comfort, and get a much richer sense of how intuitive the design is.

Last year I got introduced to VR in designing and it's been a game changer. VR can place us, designers and stakeholders alike, in the shoes of end-users. It has helped me understand and empathize with user needs and challenges in ways that wireframing and prototyping in 2D can't. This has led to more user-centred and effective designs.

La realidad virtual está revolucionando la industria de la moda al ofrecer nuevas formas de dise?o, experiencia de compra y personalización, lo que ayuda a impulsar la innovación y mejorar la experiencia del consumidor. En el rubro Denim, se ahorra tiempos y recursos en la generación de productos a través de modelos virtuales de tejidos, lavados, terminaciones y calces. Por otro lado acorta la distancia entre los diferentes países para la elección de tejidos y producción de prendas.

By offering a more realistic and interactive environment for assessing product designs, virtual reality (VR) completely transforms the feedback process. With virtual reality (VR), stakeholders may experience the product in three dimensions, providing a true sense of scale, depth, and functionality, as opposed to depending only on still photos or 2D representations. Users can interact with the product as if it were genuine through this immersive feedback process, which makes it possible to detect potential problems or enhancements more precisely and practically.

Using VR to gather feedback on product design has many benefits, but there are also potential drawbacks to consider. Let's look at both aspects: -Unnatural Interactions: VR prototypes may not feel realistic, leading to artificial touch and visual experiences that don't accurately represent the physical product. -Latency and Registration Issues: Delays in rendering or tracking can disrupt the user experience and affect decision-making. -Communication Difficulties: Remote teams may struggle to communicate effectively during VR design reviews. -Motion Sickness and Discomfort: Some users may feel sick or uncomfortable when using VR systems. -Data misuse risk: VR and AR data could be used to track individuals without consent.

Immersion testing gains strength as a means of gathering feedback on product design via VR. Real-world usage scenarios can be simulated by users, yielding insightful information on ergonomics, usability, and user experience. A deeper comprehension of the product's performance in several settings and circumstances is made possible by this practical approach. As a product owner, you can utilize this thorough feedback to guide your decisions and make sure the finished product meets or beyond consumer expectations.

Design iterations can be completed much more quickly thanks to VR's ability to enable real-time modifications. Shortening the development time by removing the need for protracted back-and-forth conversations and enabling designers and stakeholders to make and visualize changes quickly within the VR environment. With the ability to incorporate and evaluate feedback instantly, this feature enables more dynamic and adaptable design sessions that accelerate the process of improving the

Using virtual reality (VR) for product design feedback also has the important benefit of improved communication. Virtual reality (VR) offers a shared visual and interactive platform that facilitates better collaboration between designers, developers, marketers, and end users. Misunderstandings and miscommunications are reduced when people experience the product together virtually. A clear and consistent vision of the product is ensured by this collaborative approach, which promotes better decision-making and more coherent development.

Users and products can develop a deep emotional bond thanks to VR's special capacity. Virtual reality (VR) has the power to elicit emotional reactions in users that are challenging to attain with conventional design techniques by submerging them in an immersive and lifelike environment. Insights into user preferences and motives can be gained by a deeper knowledge of users' true feelings about the product through this emotional input. Product owners can create designs that have a deeper emotional impact on their target market by utilizing this link.

I think in an educational setting, VR can be effective in training designers in new tools and techniques within an immersive environment, enhancing their skills and understanding of VR-specific design considerations.

Virtual reality has a plethora of fascinating potential applications in product design feedback. VR technology will continue to progress, becoming more sophisticated and accessible as it does so. It will also provide even more cutting-edge features like eye tracking, haptic feedback, and AI-driven analytics. By offering richer data and more nuanced insights, these technologies will further improve the feedback process. Product owners can maintain a competitive edge and improve their design processes over time by keeping up with these advances.