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How does color theory impact the psychology of your presentation design?

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Color theory is the science and art of using colors to create harmonious, expressive, and effective visual communication. It can help you design presentations that not only look good, but also influence the emotions, attention, and memory of your audience. In this article, you will learn how color theory impacts the psychology of your presentation design, and how to apply some basic principles and tips to improve your slides.

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Fatma Abd Elshafy

Industrial Design Lecturer, Industrial Designer, Founder at Soul For Leather Products
Manjit Singh

Founder Sustainability Edge Consulting , Sustainability ( ESG), AMR Expert in Pharma mfg & Supply Chain
Dr. Aizuddin Che Mansor

Head (Transformation Diagnostic) @ PETRONAS | Transformation, Strategy

1 The meaning of colors

Colors have different meanings and associations depending on the context, culture, and personal preferences of the viewer. However, some general patterns can be observed based on the psychological effects of colors on the human brain. For example, warm colors like red, orange, and yellow tend to evoke feelings of excitement, energy, and urgency, while cool colors like blue, green, and purple tend to evoke feelings of calmness, trust, and creativity. Neutral colors like white, black, and gray can create contrast, balance, and clarity, but also convey simplicity, elegance, or professionalism. Knowing the meaning of colors can help you choose the right ones for your presentation purpose and message.

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Dr. Aizuddin Che Mansor

Head (Transformation Diagnostic) @ PETRONAS | Transformation, Strategy
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In a corporate presentation, red colour (e.g. fonts) normally perceived as something alarming or bad. It is advisable not to use red unless you want to highlight something very alarming. Blue and green are usually use to present positive outcome. Black (e.g. slide in black background) can be used to attract attention and focus if combined with white fonts.

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Manjit Singh

Founder Sustainability Edge Consulting , Sustainability ( ESG), AMR Expert in Pharma mfg & Supply Chain
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In my experience color creates interest, attract attention and penetrate the message to subconscious and conscious mind. For example, colors convey message on progress status Green, yellow and red. Blue and black color indicate richness and royalty. While writing a mail, report and presentation specific color are used to catch and convey focus. In conclusion, when colors are deployed smartly it enhances the readability and understanding. In life, it is easy to read a persona by affinity towards specific color and their combination.

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2 The harmony of colors

Colors can create harmony or disharmony depending on how they are combined and arranged. Harmony is the visual effect of colors that complement each other and create a pleasing and balanced impression. Conversely, disharmony is the visual effect of colors that clash or create a jarring and chaotic impression. To achieve harmony, you can use color schemes based on the color wheel, which shows the relationships between colors. These schemes include monochromatic (using different shades, tints, or tones of one color), analogous (using colors that are adjacent to each other on the color wheel), complementary (using colors that are opposite to each other on the color wheel), triadic (using three colors that are equally spaced on the color wheel), and tetradic (using four colors that form two pairs of complementary colors). Utilizing these color schemes can help you create a consistent and coherent presentation design that supports your content and message.

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Fatma Abd Elshafy

Industrial Design Lecturer, Industrial Designer, Founder at Soul For Leather Products
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Colour theory gives the teacher the main function of mixing colours, making me understand how I can make the background reflect the element's colour. As well as how to take students' attention for important lines... The good use of active colours (warm-Cold) and pastel colours to make a presentation without bored students.

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3 The contrast of colors

Colors can also create contrast or similarity depending on how they differ in hue, saturation, and brightness. Contrast is the visual effect of colors that stand out from each other and create emphasis, hierarchy, and legibility. Similarity is the visual effect of colors that blend with each other and create unity, harmony, and subtlety. To achieve contrast, you can use colors that have high differences in hue, saturation, or brightness, or use complementary colors. To achieve similarity, you can use colors that have low differences in hue, saturation, or brightness, or use analogous colors. Using contrast and similarity can help you create a dynamic and engaging presentation design that highlights your key points and guides your audience's attention.

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Manjit Singh

Founder Sustainability Edge Consulting , Sustainability ( ESG), AMR Expert in Pharma mfg & Supply Chain
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Presentation by simply using black and white kicks in mood and eye's boredom. However, to keep and eyes, mind and brain alert and fresh, it is important to combine colors. For example, when you present a financial and performance slide use of color as below: Green- For progress Blue - For standard/expectation Yellow - Indicating moderate progress. Red - Decline against the standard. Helps me tremendously to convey the message between lines, well appreciated by audience.

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4 The mood of colors

Colors can also create mood or atmosphere depending on how they affect the emotions, feelings, and attitudes of the viewer. Mood is the overall impression and tone of your presentation design that reflects your purpose and message. To create mood, you can use colors that match or contrast with the desired emotional response of your audience. For example, if you want to create a positive and optimistic mood, you can use bright and warm colors, or contrast them with dark and cool colors. If you want to create a negative and pessimistic mood, you can use dark and cool colors, or contrast them with bright and warm colors. Using mood can help you create a persuasive and memorable presentation design that connects with your audience and influences their behavior.

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Manjit Singh

Founder Sustainability Edge Consulting , Sustainability ( ESG), AMR Expert in Pharma mfg & Supply Chain
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I usually love to set the audience tone, ambience and convey message through color combinations. Heading in Blue, body text in black with white background works super. Highlighting a particular point with yellow background bring great attention. Usually, the deploying green and red in environment related presentation, works well indicate the positive and adverse impacts gels finely with human emotional responses.

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5 The accessibility of colors

Colors can also affect the accessibility and inclusivity of your presentation design, depending on how they accommodate the needs and preferences of diverse viewers. Accessibility is the degree to which your presentation design can be perceived, understood, and used by people with different abilities, backgrounds, and devices. To improve accessibility, you should use colors that have a high contrast and are color-blind friendly. Furthermore, they should be device-friendly and culturally-sensitive to ensure a user-friendly and ethical presentation design that reaches and respects a wider audience.

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6 The tips of colors

Applying color theory to presentation design can help you create visually appealing and psychologically effective presentations. To do this, start with your content and message, using colors that support and enhance them. Create a color palette with colors that work well together and fit your purpose and mood, and stick to it throughout your presentation. Be sure to use colors sparingly so as not to make your presentation look cluttered or overwhelming. Utilize colors strategically to highlight, differentiate, or group elements, as well as to create contrast, harmony, or mood. Don't forget to test your colors for contrast, accessibility, and device compatibility. Finally, experiment with different colors, color schemes, and color effects to see how they affect the presentation design and audience perception.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How does color theory impact the psychology of your presentation design?

1

2

3

4

5

6

7

1 The meaning of colors

2 The harmony of colors

3 The contrast of colors

4 The mood of colors

5 The accessibility of colors

6 The tips of colors

7 Here’s what else to consider

Presentation Skills

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How does color theory impact the psychology of your presentation design?

1

2

3

4

5

6

7

1 The meaning of colors

2 The harmony of colors

3 The contrast of colors

4 The mood of colors

5 The accessibility of colors

6 The tips of colors

7 Here’s what else to consider

Presentation Skills

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感谢您的反馈

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