How does choosing a point of view impact your storytelling?

1 First-Person POV

When you use a first-person point of view in your storytelling, you invite your audience to see the world through the eyes of the narrator. This POV creates an intimate and personal experience, allowing listeners to feel as though they are part of the story. It's particularly effective when you want to share personal anecdotes or highlight the human side of your business strategy. However, it's important to maintain a balance, as overusing first-person can sometimes narrow the perspective and limit the scope of your narrative.

2 Second-Person POV

The second-person point of view is less common in business storytelling, but it can be incredibly engaging when used correctly. By addressing your audience directly as 'you,' you create an immersive experience that can make listeners feel like active participants in the story. This POV can be particularly powerful in interactive scenarios or when trying to motivate your audience to take action. Keep in mind, though, that this approach can become overwhelming if not handled with care.

3 Third-Person POV

Opting for a third-person point of view offers a broader perspective and can lend a sense of objectivity to your storytelling. This POV allows you to delve into multiple characters' thoughts and experiences, providing a more rounded view of the business landscape. It's ideal for case studies or when you need to convey complex information that requires a more detached approach. Remember, while third-person can be informative, it may also distance the audience emotionally if not interspersed with relatable details.

4 Omniscient POV

An omniscient point of view takes the third-person perspective one step further by granting the narrator all-knowing insights into every character and event. In business storytelling, this can be useful for presenting a holistic view of your strategy, showcasing how different parts of your business interconnect. However, be cautious not to overwhelm your audience with too much information at once; focus on weaving a coherent and compelling narrative.

5 Limited POV

Conversely, a limited point of view restricts the narrative to the experiences and thoughts of a single character or a few characters. This approach can be effective in business storytelling when you want to highlight specific aspects of your strategy or focus on particular outcomes. It allows for a deep dive into certain elements without getting lost in the bigger picture. Just ensure that the chosen character or aspect is compelling enough to hold your audience's interest.

6 Unreliable Narrator

Employing an unreliable narrator can add a twist to your business storytelling, creating intrigue and prompting your audience to think critically about the information presented. This POV can be used to challenge assumptions or to illustrate the pitfalls of misinformation within a business context. However, use this technique sparingly and with clear intent, as it can cause confusion if your audience is unsure about what to believe.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?