How do you write an effective product design brief?

Define the problem What are the gaps in todays offerings What is the fundamental principle of the proposed invention Does it go far enough at the point of conception How can it fail Can the design enable the required product performance at an acceptable cost?, Are measures to address failure mechanisms addressed during design? How is the product manufactured What is the process capability? Is there a cost out model? How is reliability ensured? Do we have a multigenerational product plan incorporated in the design stage. Launch prototype - test offering in the market, learn from failures, rework design go for a hard launch

??Define the product's purpose, target audience, and unique selling points concisely. ??Specify functional requirements, including features, scalability, and technical constraints. ??Include visual guidelines, brand elements, and design preferences for cohesion. ??Outline project timelines, milestones, and key deliverables clearly. ??Prioritize clear communication channels and feedback mechanisms for efficient collaboration.

Start by identifying user problems and researching existing solutions. Collaborate with end-users if current products fall short. Collect data through surveys and interviews to create a comprehensive feature list. Internally refine features and workflows through collaborative efforts. Design the product in conjunction with teams, aligning it with the finalized feature list and target audience. Consolidate features, design elements, and workflows into a detailed document—a critical yet often overlooked step in the process. This comprehensive document serves as a roadmap for product development.

Gather insights from user research to understand the context in which the product will be used. This could involve user interviews, surveys, usability testing, or competitive analysis.

An effective Product Design requires a collaborative effort from every department because if it lacks technical details then it's an issue for the development/backend team, if it's not meeting user requirements then it's again a loss. Hence, a very closely knitted cross-functional collaboration is mandatory for effective Product Design.

Identify your product's users, focusing on their characteristics, behaviors, preferences, and motivations. Understand how they use similar products, their expectations, and challenges. Create user personas, scenarios, and journeys for a deeper understanding of their needs and the context in which your product will be used. This insight is crucial for tailoring your product to meet user demands effectively.

There's a step missing between 2 and 3. "What are people doing now to solve the problem?" The toughest competitor to beat is status quo. If you want to understand your users, you need to understand their reality right now, just as it is. If no one is doing anything to solve your problem, you're trying to solve a problem people don't know they have, which isn't necessarily bad, but it's tough to sell. If you're trying to solve a problem where everyone currently uses the same solution, or any of two or three solutions, you'll need to create a "we play with anyone" story for your go to market. It's better to compliment than to conquer. Disruption is rude.

This step should also include the analysis on - what are the lacks/ competitive disadvantage in the competitor's product, that creates an opportunity for our product, which would eventually make our product unique in the market and will help us play like an innovator in the market, atrracting consumers due to it's uniqueness...

In short, questions I always ask my clients when we discuss their ideas are... - Who is going to use this product? - Where will this product be used? By answering these two questions you will be able to define your perfect customer and design your product accordingly.

Pour cette partie, vous devez être le plus précis possible et présenter les informations nécessaires à une bonne compréhension du profil de vos prospects. Par exemple, vous ne pouvez pas simplement dire que votre cible est constitué de femmes de 20 à 50 ans, ce n’est pas suffisant. Quand vous décrivez vos prospects et clients idéaux intégrez les notions?suivantes?: age, CPS, zone géographique, situation familiale, habitudes de consommation, centre d’intérêts, mode de vie, valeurs, attentes et contraintes…

If you did first two steps right, you now identified the problem and a perfect customer so you know who you are making this product for and in what kind of environment this product will be used it is easy to define specific requirements and create a very detailed scoope of work for your teams..mechanical, electrical, software...

Specify your product's requirements, detailing essential features, functions, and attributes to address user needs and solve the problem. Include compliance with technical, legal, ethical, and quality standards. Consider constraints like budget, timeline, resources, and compatibility. List these requirements to define your product's specifications and boundaries, including assumptions and risks impacting development. This clarity guides effective product development.

In a business R&D trend analysis is crucial. Understanding the predecessors in your line of work is important. What aspects have clicked for them or why did they fail. How would you approach differently should be the core of your design.

Le designer doit impérativement comprendre et assimiler tout le fonctionnement et l’usage du produit. Il doit pouvoir sélectionner les matériaux idéaux et correspondants à chaque produit. Il doit se baser sur des normes données et avoir la capacité de les respecter tout en les connaissant. La personne qui design la marchandise est obligée de savoir, comprendre et conna?tre le fonctionnement de l’ensemble des techniques logistiques de mise en forme et amélioration numérique et digitale des produits.

The design of a future product can be further aided through the analysis of current trends, competitors, and innovative milestones. In FMCG, ingredient suppliers are of great help, they can provide market data and insights, which in turn fosters creativity and gives the product a distinctive presence.

Most products fail due to the supply chain. Example: -Boeing’s production of the 787 Dreamliner. -General Motors and the robot disaster.

Project management tools are crucial for this step. A simple but comprehensive GANTT will follow the project through its stages, and also helps with identifying bottlenecks so the design team can adequately address them. Attaching a GANTT to a brief ensures the project meets the desired deadline and in the case it is compromised, the tool will highlight the challenges and evolving needs.

Budgeting: Your product won’t see the light if there is no budgeting. How much to spend, where to spend, when to spend, what to spend on will make the project more effective. In the end it all boils down to effective budgeting.