How do you validate your MVP after a pivot?

2 Choose your validation method

When testing your MVP, you can choose from a variety of validation methods, depending on your hypothesis and goal. A landing page is a great way to explain your value proposition and collect email addresses from interested visitors. You can also create a prototype or beta version of your product to demonstrate how it works and what benefits it offers. Customer interviews are a great way to get one-on-one feedback from potential or existing customers, while surveys are great for gathering quantitative or qualitative data on their preferences and behaviors.

3 Collect and analyze data

Once you have chosen your validation method and launched your MVP, it is essential to collect and analyze data to see if your hypothesis is supported or not. To track and measure performance, you can use various tools and metrics such as Google Analytics, Mixpanel, Hotjar, and Intercom. Google Analytics provides web analytics services to understand website traffic, user behavior, and conversion funnel. Mixpanel is a product analytics platform that measures user engagement, retention, segmentation, and more. Hotjar is a user feedback and behavior tool that collects heatmaps, recordings, polls, and surveys from website visitors. Intercom is a customer communication platform that helps you chat with users, send emails, and collect feedback and ratings.

4 Learn and iterate

Based on the data and feedback you collect, you need to learn and iterate on your MVP. To analyze and prioritize your findings, you can use Lean Canvas, a one-page business model template that maps out your problem, solution, value proposition, customer segments, channels, revenue streams, cost structure, key metrics, and unfair advantage. Additionally, you can employ the Build-Measure-Learn loop, a cycle of experimentation that helps you measure results and learn from outcomes. The ICE score is another helpful technique that ranks ideas based on their impact, confidence, and ease of implementation. Ultimately, it is essential to be flexible and open-minded when validating your MVP as quickly and cheaply as possible before investing more time and money into it.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?