How do you validate partnership innovation?

3 Design experiments

The third step is to design experiments to test your assumptions and hypotheses about the partnership innovation. Experiments are small-scale, low-cost, and fast ways to collect feedback and data from your partner, your customers, or your market. They can help you learn, iterate, and improve your idea, or pivot to a different one. Some examples of experiments are interviews, surveys, prototypes, landing pages, pilots, or co-creation workshops. By designing experiments, you can avoid wasting resources and time on unproven ideas, and build evidence and trust with your partner.

4 Run experiments

The fourth step is to run experiments to test your assumptions and hypotheses about the partnership innovation. Running experiments involves executing your experiment plan, collecting feedback and data, and analyzing the results. You should run experiments with your partner, as well as with your customers or potential customers, to get different perspectives and insights. You should also run experiments in different contexts and scenarios, to account for variability and uncertainty. By running experiments, you can validate or invalidate your assumptions and hypotheses, and learn what works and what doesn't.

5 Evaluate results

The fifth step is to evaluate the results of your experiments and decide what to do next. Evaluating results involves comparing your feedback and data with your goals and expectations, and drawing conclusions and insights. You should evaluate results with your partner, as well as with your team, to share learnings and opinions. You should also evaluate results in a systematic and objective way, to avoid biases and errors. By evaluating results, you can determine if your partnership innovation is viable, desirable, and feasible, or if you need to change or abandon it.

6 Iterate or scale

The final step is to iterate or scale your partnership innovation based on the results of your experiments and evaluation. Iterating means making changes or improvements to your idea, based on what you learned. Scaling means expanding or growing your idea, based on what you validated. You should iterate or scale your partnership innovation with your partner, as well as with your customers or market, to ensure alignment and satisfaction. You should also iterate or scale your partnership innovation in a lean and agile way, to minimize risks and maximize value. By iterating or scaling, you can turn your partnership innovation from an idea into a reality.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?