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How do you validate demand for your speaking niche?

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You have a passion for speaking and a message to share, but how do you know if there is a market for your niche and specialty? Validating demand for your speaking niche is a crucial step before you invest time, money, and energy into building your brand and platform. In this article, you will learn four practical ways to test your niche and find out if there is an audience who wants to hear from you.

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Sanjana Jhumun

CEO of Oxyzenn Digital Agency | Enhancing Business Visibility & Growth through Tailored Online Strategies | Certified…

1 Identify your ideal client

In order to validate your speaking niche, you must first define who your ideal client is - the person or organization that you can help with your expertise and experience. To identify your ideal client, research is necessary and a few questions should be asked. These questions include inquiries about their demographics, psychographics, and values; their pain points, challenges, and frustrations; their aspirations, desires, and outcomes; their existing solutions, alternatives, and competitors; how they find, evaluate, and choose speakers; as well as their budgets, timelines, and decision-making processes. Answering these questions will provide a better understanding of who you are serving and the value you can offer them.

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Sanjana Jhumun

CEO of Oxyzenn Digital Agency | Enhancing Business Visibility & Growth through Tailored Online Strategies | Certified Digital Marketer
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Absolutely, defining your ideal client is a crucial step in establishing your speaking niche. It's not just about what you can offer but also about who can benefit the most from your expertise. Researching and asking those questions are essential to tailor your services effectively. Client preferences and needs can evolve over time, so it's essential to keep revisiting and updating your understanding of your ideal client. Additionally, don't be afraid to refine your niche if you discover new opportunities or changes in the market. Flexibility can be a valuable asset in the speaking industry to ensure your offerings remain relevant and in-demand.

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2 Validate with surveys and interviews

The next step to validate your speaking niche is to get feedback from your ideal client directly. Surveys and interviews are useful tools to gather quantitative and qualitative data about your niche, such as how aware they are of their problem or goal and your solution, how interested they are in your topic, theme, and angle, how satisfied they are with their current options and providers, how willing they are to pay for your service and at what price point, and how urgent they are to take action and book you. Asking these questions will help you validate your assumptions, identify gaps and opportunities, and test your value proposition.

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Sanjana Jhumun

CEO of Oxyzenn Digital Agency | Enhancing Business Visibility & Growth through Tailored Online Strategies | Certified Digital Marketer
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Let's say you're a motivational speaker focusing on personal development for young professionals. To validate your speaking niche, you decide to gather feedback from your ideal clients, who are young professionals aiming to advance in their careers. You conduct surveys and interviews with this target audience to ensure and confirm that your niche aligns with your target audience's needs and preferences, and it provides valuable insights into pricing and content expectations.

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3 Validate with landing pages and email lists

The third step to validate your speaking niche is to create a landing page and an email list. A landing page is a web page that showcases your speaking offer and invites visitors to take a specific action, such as signing up for your email list, downloading a lead magnet, or booking a discovery call. An email list is a collection of email addresses that you can use to communicate with your audience, build trust and rapport, and pitch your service. This combination of landing page and email list can help you measure the demand and interest for your offer based on the traffic, conversion, and engagement metrics. You can also test different elements of your offer, such as the headline, subhead, bullet points, testimonials, and call to action. Additionally, segmenting your audience based on their preferences, needs, and behaviors will help you nurture your leads with valuable content, stories, and offers. Ultimately, this can lead to bookings and referrals from your subscribers and fans.

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4 Validate with pre-selling and beta testing

The final step to validate your speaking niche is to pre-sell and beta test your service. Pre-selling involves selling your service before you deliver it, usually at a discounted or special price, while beta testing involves delivering your service to a small group of early adopters, usually for free or in exchange for feedback. Pre-selling and beta testing can help you validate your speaking niche by proving that people are willing to pay for your service and that you can generate revenue, as well as gaining real-world experience and feedback on your delivery, style, and impact. Moreover, these activities can help you improve your service based on the results, testimonials, and suggestions, as well as create social proof and word-of-mouth marketing for your service.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Motivational Speaking

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How do you validate demand for your speaking niche?

1

2

3

4

5

1 Identify your ideal client

2 Validate with surveys and interviews

3 Validate with landing pages and email lists

4 Validate with pre-selling and beta testing

5 Here’s what else to consider

Motivational Speaking

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How do you validate demand for your speaking niche?

1

2

3

4

5

1 Identify your ideal client

2 Validate with surveys and interviews

3 Validate with landing pages and email lists

4 Validate with pre-selling and beta testing

5 Here’s what else to consider

Motivational Speaking

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