登录查看更多内容

How do you use social proof and testimonials to boost your credibility and conversions?

由人工智能和领英社区提供技术支持

Social proof and testimonials are powerful tools to persuade your potential customers that your product or service is worth their time and money. They show that other people like them have benefited from your offer, and that you have a trustworthy and credible reputation. In this article, you will learn how to use social proof and testimonials effectively to boost your credibility and conversions.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 What is social proof?

Social proof is the psychological phenomenon that people tend to follow the behavior or opinions of others, especially when they are uncertain or unsure. For example, if you see a long line of people waiting outside a restaurant, you might assume that the food is good and worth the wait. Similarly, if you see a lot of positive reviews, ratings, or testimonials for a product or service, you might be more inclined to trust it and buy it.

添加您的观点

James Roloff

Digital Strategy | Empowering Leaders in the Digital World | Expand Your Reach | Build Authority | Generate More Revenue
举报内容
Trust is at the heart of every transaction. Social proof is tapping into our tribal nature to build trust through social influence. We value what other people have to say. Whether it be friends, family, peers, or just others "like us." Seeing that others have endorsed your brand will give you a boost in credibility and authority.

已翻译

赞

加载更多内容

2 What is a testimonial?

A testimonial is a statement from a satisfied customer or user that praises your product or service and explains how it solved their problem or met their needs. Testimonials can be written or spoken, and can include photos, videos, or audio clips. They can also feature social proof elements, such as the name, location, occupation, or social media profile of the customer.

添加您的观点

加载更多内容

3 Why are social proof and testimonials important?

Social proof and testimonials are important because they can help you overcome the skepticism and resistance of your potential customers. They can also help you differentiate yourself from your competitors and showcase your unique value proposition. By showing that other people have had positive experiences with your offer, you can reduce the perceived risk and increase the perceived value of your product or service. This can lead to higher trust, engagement, and conversions.

添加您的观点

4 How to collect social proof and testimonials?

There are many ways to collect social proof and testimonials from your existing customers or users. You can ask them for feedback via email, surveys, or online forms. You can encourage them to leave reviews or ratings on your website, social media platforms, or third-party sites. You can also invite them to share their stories, photos, or videos on your blog, podcast, or webinar. The key is to make it easy and rewarding for them to provide their testimonials, and to ask for their permission and consent before using them.

添加您的观点

5 How to display social proof and testimonials?

Once you have collected enough social proof and testimonials, you need to display them strategically on your website and marketing channels. You can use different types of social proof and testimonials, such as numbers, logos, badges, quotes, stories, or case studies, depending on your goals and audience. You can also use different formats, such as text, images, audio, or video, depending on your medium and message. The main principles are to make them relevant, authentic, specific, and prominent.

添加您的观点

Heather Dileepan

Conversion copywriter, data wrangler, marketing nerd. #milspouse
举报内容
For testimonials, showcase common objections, outcomes, and the things that make your service unique/special. Highlight the most important phrases and/or pull out the most insightful feedback into a headline so it really stands out. Use them strategically on every page. Homepage: Feature major wins, big brands, and impressive outcome stats About: Highlight your brand, customer service, and approach Sales pages: Focus on outcomes & make sure to include testimonials near the call to action

已翻译

赞

6 How to measure the impact of social proof and testimonials?

The ultimate goal of using social proof and testimonials is to improve your conversion rate optimization (CRO), which is the process of increasing the percentage of visitors who take the desired action on your website or landing page. To measure the impact of your social proof and testimonials, you need to track and analyze your key performance indicators (KPIs), such as clicks, leads, sales, revenue, or retention. You can also use tools such as Google Analytics, A/B testing, or heatmaps to optimize your social proof and testimonials based on data and insights.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Michelle Lopez Raab, PhD

Founder and Owner at Mind Alchemy | Precision Psychometrics for Marketing
举报内容
There is a growing body of marketing science literature that is investigating the trustworthiness of electronic word-of-mouth, which sometimes includes digitally posted testimonials. There are caveats to whether or not a testimonial will be trusted. Research done in the area of influences, it was found that the more similar the person is making the testimonial to the reader the more trustworthy it is. Incentivized eWOM dampers trustworthiness. There are other caveats. The point is that the quality of the testimonial also matters, based on the perception of whether or not the testimony can be trusted.

已翻译

赞

Marketing Analytics

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you use social proof and testimonials to boost your credibility and conversions?

1

2

3

4

5

6

7

1 What is social proof?

2 What is a testimonial?

3 Why are social proof and testimonials important?

4 How to collect social proof and testimonials?

5 How to display social proof and testimonials?

6 How to measure the impact of social proof and testimonials?

7 Here’s what else to consider

Marketing Analytics

给文章评分

感谢您的反馈

更多Marketing Analytics相关文章

更多相关阅读内容

How do you use social proof and testimonials to boost your credibility and conversions?

1

2

3

4

5

6

7

1 What is social proof?

2 What is a testimonial?

3 Why are social proof and testimonials important?

4 How to collect social proof and testimonials?

5 How to display social proof and testimonials?

6 How to measure the impact of social proof and testimonials?

7 Here’s what else to consider

Marketing Analytics

给文章评分

感谢您的反馈

查看其他技能