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How do you use social media to showcase your professional organizing portfolio and attract new clients?

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If you are a professional organizer, you know how important it is to showcase your work and attract new clients. Social media can be a powerful tool to do that, but it also requires some planning and strategy. In this article, we will share some tips on how to use social media to display your professional organizing portfolio and reach your ideal audience.

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Margaret Zglinicki

Unjumbled | ? virtual organizing across the USA ?
Lisa Hodgson

Home Organisation & Minimalism Coach - I help parents or soon-to-be parents create organised, clutter-free homes that…

1 Choose your platforms

Not all social media platforms are created equal when it comes to professional organizing. Some are more visual, some are more interactive, and some are more niche. You need to choose the platforms that best suit your style, goals, and target market. For example, if you want to show off your before and after photos, Instagram and Pinterest might be good options. If you want to share tips and tricks, Facebook and YouTube might work better. If you want to connect with other organizers and potential clients, LinkedIn and Twitter might be more effective.

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Lisa Hodgson

Home Organisation & Minimalism Coach - I help parents or soon-to-be parents create organised, clutter-free homes that support them in building a happy ?? abundant family life and career with less stuff and waste.
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Social media is such a powerful tool for professional organisers. Because what we do is so visual. There is nothing better than a 'Before' and 'After' shot to showcase the transformation you can make in a client's home.

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2 Create a consistent brand

Your social media profiles are an extension of your professional organizing brand. They should reflect your personality, values, and expertise. You want to create a consistent image and voice across all your platforms, so that your followers can recognize you and trust you. To do that, you need to define your brand identity, such as your name, logo, colors, fonts, tone, and message. You also need to use high-quality photos and videos, write engaging captions and headlines, and use relevant hashtags and keywords.

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3 Showcase your portfolio

Your social media posts are your opportunity to showcase your professional organizing portfolio and demonstrate your skills and results. You want to highlight your best projects, your client testimonials, and your unique approach. You can use different formats and features to showcase your portfolio, such as stories, reels, live videos, carousels, albums, or blog posts. You can also mix and match different types of content, such as educational, inspirational, behind-the-scenes, or promotional.

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4 Engage with your audience

Social media is not a one-way street. You need to interact with your audience and build relationships with them. You want to encourage them to like, comment, share, and follow your posts, as well as to visit your website or contact you for more information. You can do that by asking questions, running polls or surveys, hosting giveaways or contests, offering discounts or incentives, or sharing user-generated content. You can also join groups, forums, or chats related to professional organizing and offer your insights and advice.

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Margaret Zglinicki

Unjumbled | ? virtual organizing across the USA ?
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Social media engagement is fun AND productive. I find the best ways to engage on social media are: 1) Respond as quickly as possible to comments. My response window is typically anywhere from a few minutes to a couple of hours. 2) Whenever possible, I reply with a video answer rather than a written answer. I keep the response short and focused but pack more content into a video than a limited number of characters.

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5 Analyze and optimize

To make the most of your social media presence, you need to track and measure your performance and adjust your strategy accordingly. You need to use analytics tools and metrics to see how your posts are doing, what kind of content is resonating with your audience, and what areas need improvement. You can also use feedback and reviews from your followers and clients to learn what they like and what they need. You can then use this data to optimize your content, schedule, frequency, and budget.

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Margaret Zglinicki

Unjumbled | ? virtual organizing across the USA ?
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When planning my social media content calendar for the next month, I check my analytics to see what topics resonate most with my audience as well as the best time of day to post. I do this across several social media platforms.

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6 Learn and grow

Social media is constantly changing and evolving. You need to keep up with the latest trends, tools, and best practices to stay ahead of the curve and stand out from the crowd. You need to learn from other professional organizers, influencers, experts, and mentors who are successful on social media and see what they are doing right. You also need to experiment with new ideas, formats, and platforms and see what works for you. You need to be flexible, creative, and open-minded to grow your professional organizing portfolio and business on social media.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use social media to showcase your professional organizing portfolio and attract new clients?

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1 Choose your platforms

2 Create a consistent brand

3 Showcase your portfolio

4 Engage with your audience

5 Analyze and optimize

6 Learn and grow

7 Here’s what else to consider

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