Negative language can cause negative emotions, reactions, or impressions in your customers, damaging your credibility, reputation, and relationship with them. Examples of negative language include harsh or aggressive words such as "no", "never", "always", "fault", and "blame"; dismissive, sarcastic, or condescending words such as "obviously", "whatever", "duh", and "yeah right"; ambiguous, confusing, or contradictory words such as "but", "however", "although", and "except"; and exaggerated, unrealistic, or false words such as "guaranteed", "perfect", "free", and "best". To avoid negative language, you can replace negative words with positive or neutral ones; rephrase negative sentences with positive ones; and reframe negative situations with positive ones. For instance, instead of saying “No problem” say “You’re welcome”; instead of saying “We are experiencing a delay” say “We are working hard to deliver your order”; and instead of saying “Sorry for the inconvenience” say “Thank you for your patience”.