How do you use motion to tell a compelling story with your infographic?

When it comes to producing effective infographics, there are key steps that can make all the difference. One important step, in choosing animation software, is to pull references write a script and make a boardomatic . This involves gathering all relevant information, images, and data, and organizing them into a clear script. The next step is to pair references with a Boardomatic Edit. This rough animatic helps visualize the final product and how elements fit together to communicate the message. This step is especially useful in infographics, which require clear visuals and information delivery This step is valuable for consistency, clarifying ideas, and delivering effective messaging. Despite its benefits, this step is not used-enough.,

Boardomatics are crucial. Animation should be the last step in the process of creating motion infographics. Adding a temporary ("scratch") VO in addition to the storyboards will allow you to create a rough video that will show the flow of the finished piece, before getting too deep in the process. This is also a good way to get approval from the client before complex, tedious animation is started.

Illustrator zum Animieren ist Schwachsinn. Klar, die Grafiken drin vorbauen und dann in beispielsweise AfterEffects animieren, das ist dann schon logischer. Stil ist eher nebens?chlich und eher ein Designmerkmal des Zeichners, als Wiedererkennungswert. Solange die Grafiken gut zu erkennen sind und die Botschaft damit erfolgreich übermittelt werden kann, ist der Stil (ob 2D, 3D, Fl?chen, Lineart, etc.) egal. Hier kommt eher die Frage auf, ob die Bilder und der Sinn dahinter erkennbar ist. Zu Abstrakt sollten die Zeichnungen dann nicht sein. Und die Animation sollte mit den Grafiken harmonieren, statt sie zu überschatten. Mit zu viel Animation zieht sich der Fokus n?mlich auf die Bewegung selbst, statt die Botschaft.

Using Photoshop or Illustrator to lay out the storyboards will help when it comes to animation in After Effects. Each storyboard file can them become a composition in AE, which will help keep the overall project organized. I like to have a 'Master' composition, with all the storyboard compositions laid out (or 'nested') inside. And then each storyboard comp can hold all the animations. Transitions between storyboards/comps/scenes in a video is where motion designers show their taste and value. Remember, it's okay to just use a hard cut or fade as a transition too, but don't rely on them for everything.

Make sure that your motion design is actually improving the understanding of the information you are trying to communicate. Use motion design judiciously - it's a bit like using salt when cooking, too much of it, and you might ruin the dish. Also, make sure that your audience can still get the message without motion since some people prefer to turn off animations for accessibility reasons.

If you created a boardomatic edit early and added a scratch VO, then you could be exploring music options earlier in the process, which will help inform the style and tempo of the motion before any keyframe is added. My philosophy around compelling content is that "bad" content is just poorly planned and shortsighted. "Good" content has been planned and iterated on multiple times before its ever posted for viewers. So, getting the clearest view of the finished piece quickly will help you iterate and improve quickly as well. Music and sound design is a crucial addition to create compelling content and should be included as early as possible in the process.

The essence of an infographic is to convey information effectively, so keep the motion balanced. Allow ample time for the audience to absorb each element. Tailor the animation style to engage your specific audience. Presentation designers, who excel in crafting infographics, can offer valuable insights—consider seeking their advice when needed.