How do you use media and links to enhance your LinkedIn profile for mobile?

1 Choose the right photo

Your profile photo is the first thing people see when they visit your profile on mobile. It should be clear, professional, and friendly. Avoid selfies, filters, or busy backgrounds. Use a headshot that fills the frame and matches your industry and personality. You can also add a background photo that complements your photo and showcases your brand or niche. Make sure both photos are high-resolution and load fast on mobile devices.

2 Add media to your summary

Your summary is the second most important section of your profile on mobile. It should be concise, compelling, and relevant. You have only 300 characters to capture your audience's attention and communicate your value proposition. To make your summary stand out, you can add media such as images, videos, slides, or documents that demonstrate your work or achievements. For example, you can include a portfolio, a testimonial, a case study, or a presentation. Media can also break up the text and make your profile more visually appealing on mobile.

3 Link to your projects and publications

Another way to enhance your profile on mobile is to link to your projects and publications. These are separate sections that you can add to your profile and showcase your work or expertise. Projects can include anything from a website, a podcast, a course, or a volunteer initiative that you have created or contributed to. Publications can include articles, books, reports, or white papers that you have written or co-authored. Linking to these sections can help you establish your credibility, authority, and relevance in your field.

4 Use keywords and hashtags

Keywords and hashtags are essential for optimizing your profile for mobile search and discovery. Keywords are the words or phrases that people use to find you or your services on LinkedIn. You should use keywords that match your skills, industry, and niche throughout your profile, especially in your headline, summary, and skills sections. Hashtags are the tags that you use to categorize your content or join relevant conversations on LinkedIn. You can use hashtags in your summary, posts, articles, or comments to increase your visibility and engagement on mobile.

5 Update your status and share content

Finally, you can enhance your profile on mobile by updating your status and sharing content regularly. Your status is a short message that appears below your name and headline on mobile. It can indicate what you are working on, what you are looking for, or what you are offering. You can update your status as often as you like, but make sure it is relevant, clear, and engaging. You can also share content that showcases your expertise, insights, or opinions on topics related to your field. Content can include articles, videos, podcasts, infographics, or polls. Sharing content can help you build your brand, attract followers, and start conversations on mobile.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?