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How do you use live events or webinars to showcase your film and interact with your audience?

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If you're a film producer, you know how important it is to reach and engage your target audience. But how do you do that in a crowded and competitive market? One way is to use live events or webinars to showcase your film and interact with your audience. Live events and webinars are online presentations that allow you to share your film's story, behind-the-scenes footage, interviews, Q&A sessions, and more. They can help you build buzz, generate feedback, and create a loyal fan base for your film. In this article, you'll learn how to use live events or webinars to showcase your film and interact with your audience.

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1 Choose your platform

The first step is to choose a platform that suits your needs and goals. There are many options available like Zoom, Facebook Live, YouTube Live, Instagram Live, Vimeo, and more. Each platform has its own features, benefits, and limitations. For example, Zoom allows you to host interactive webinars with up to 1,000 participants, but it requires registration and a paid subscription. Facebook Live and YouTube Live are free and reach a large audience, but they have less control over the quality and privacy of your stream. Instagram Live is great for short and casual videos, but it has a 60-minute limit and no recording option. Vimeo offers high-quality streaming and customization, but it also has a higher price tag. Consider factors such as your budget, your audience size and preferences, your content type and length, and your marketing strategy when choosing your platform.

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Daniel Wright

Fractional CMO | Marketing Consultant | Content Creator | Organiser & Advisor | Brand Partnership | Crypto Consulting
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One thing to also consider is what your target audience is used to. Most of us got thrown into the world of Zoom during the pandemic and were already aware of Instagram, so we're used to them and how they work, but the older generation who predominantly use Facebook or YouTube aren't as quick to use these apps. With projects that appeal more to the older demographic, it's worth focusing on the latter apps/platforms as it results in a higher rate of engagement and a better quality of discussion. With younger demographics, using Instagram can have a greater results, and interactivity as a whole will increase. This is important to keep in mind before committing to any one singular platform, or group of, if limitations are imposed.

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2 Plan your content

The next step is to plan your content and structure for your live event or webinar. Get a clear idea of what you want to achieve, what you want to show, and what you want to say. You should also have a script or an outline to guide you through your presentation. The content should be relevant, engaging, and informative for your audience. One way to do this is by using different types of content, such as trailers, clips, behind-the-scenes footage, interviews, testimonials, Q&A sessions, polls, quizzes, and more. Remember to have a call to action at the end of your live event or webinar, such as asking your audience to sign up for your newsletter, follow your social media accounts, pre-order your film, or share their feedback.

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A.J. Ali

Peacemaker * Defender of Humanity * USAF Veteran * Founder/Host, L.O.V.E. Is The Answer Movement & TV Series * Filmmaker * 4x Author * Member IACP, NAAAHR, NOBLE, NAACP * Presidential Lifetime Achievement Award Honoree
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When I decided to make the film "WALKING WHILE BLACK: L.O.V.E. Is The Answer," I knew from the start that I didn't want to make a popcorn and soda film. That is to say, a film where people would just sit there, watch it, eat their popcorn, drink their soda, and then move on to the next film without a second thought. We created a complete set of tools to go with it -- viewing and discussion guide, companion book and book study guide, webinars, workshops, multi-week instructor-led classes, self-paced virtual classes and more. Any filmmaker can follow the script we've created to not only extend the life of their film, but also make significant impact. Learn more about our film at www.walkingwhileblack.com and movement at www.trylovenow.com.

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3 Promote your live event or webinar

The third step is to promote your live event or webinar to attract and invite your audience. Start promoting at least a week before the scheduled date, and use multiple channels and methods to spread the word. Effective channels to do this can include your website, blog, email list, social media accounts, online forums, podcasts, press releases, and more. Also, create a landing page or an event page where your audience can register, get more information, and access the live stream. You should provide a clear and catchy title, a compelling description, a captivating image, and a clear date and time for your live event or webinar. Don't forget to send reminders and updates to your registered attendees before and during the live event or webinar.

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4 Engage your audience

The fourth step is to engage your audience during your live event or webinar. Make sure that your live stream is working properly, that your audio and video quality are good, and that you have a backup plan in case of technical issues. Introduce yourself and your film, welcome your audience, and set the expectations and agenda for your presentation. Try to interact with your audience throughout your live event or webinar by asking and answering questions, soliciting feedback, conducting polls or quizzes, acknowledging comments, and thanking them for their participation. Encourage your audience to share their thoughts and opinions on social media using a hashtag or a link.

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5 Follow up with your audience

The final step is to follow up with your audience after your live event or webinar. Thank them for attending, provide them with a recording or a summary of your presentation, and ask them for their feedback and suggestions. Analyze the data and metrics from your live event or webinar, such as the number of attendees, the duration of the session, the engagement rate, the conversion rate, and the feedback score. Use this information to measure the success of your live event or webinar and to improve your future ones. Finally, keep in touch with your audience by sending them updates, news, offers, and invitations for your next live event or webinar.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use live events or webinars to showcase your film and interact with your audience?

1

2

3

4

5

6

1 Choose your platform

2 Plan your content

3 Promote your live event or webinar

4 Engage your audience

5 Follow up with your audience

6 Here’s what else to consider

Film Production

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How do you use live events or webinars to showcase your film and interact with your audience?

1

2

3

4

5

6

1 Choose your platform

2 Plan your content

3 Promote your live event or webinar

4 Engage your audience

5 Follow up with your audience

6 Here’s what else to consider

Film Production

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