How do you use interactive content to convert visitors?

Planning interactive content is key. Start with a clear goal: lead generation, sales boost, brand awareness, or education. Align content with your visitors' buyer journey stage. For leads, create quizzes offering personalized reports for emails. To increase sales, design calculators showing savings from your product. Understand your audience, their needs, and guide them accordingly. Interactive content's power lies in its relevance and engagement. So, focus on your goals, meet user needs, and watch your strategy thrive! ????

Alignment with Objectives: Whether it's lead generation, sales, brand awareness, or education, your interactive content should directly contribute to achieving that goal. Audience-Centric Approach: Consider your audience's needs and preferences when defining your goal. Tailoring to the Buyer's Journey: Recognizing where your audience is in their buying journey is crucial. Offering the right type of content at the right stage helps move them along the sales funnel. Clarity in Communication: When you communicate your goal to your team or collaborators, be crystal clear. User Experience Matters: Regardless of your goal, prioritize a smooth and enjoyable user experience.

Develop calculators that allow visitors to determine the potential savings, ROI, or product recommendations based on their inputs. This provides personalized results and helps visitors visualize the value of your offerings.

8 Best Interactive Content to Consider: 1. Quizzes 2. Calculators and Tools 3. Interactive Infographics 4. Image Sliders 5. Games 6. Interactive Maps 7. Interactive Webinars 8. Interactive Film and Video It is a fantastic way to drive engagement from your audience and increase the time that they spend on your site.

Interactive content is also a great way to survey your market through quizzes, polls questionnaires to find out what are their pain points, their thought processes, what they’re looking for and much more…

Right content format + an understanding of the stage at which customer is in their user journey matters the most. Tailor your content to match the specific needs and interests of your audience at each stage of their journey. This could include blog posts, infographics, videos, case studies, or other content formats. Personalize your content to individual audience members based on their previous interactions with your brand. This can be done through marketing automation and data analysis. Timing plays a crucial role in the effectiveness of the content and the format.

The format should also consider the audience style, their schedules and habits. If you put out a 5 minutes video in front of an individual who barely spends 5 minutes in total scrolling through LinkedIn it’s unlikely they’ll interact with it. However, if you pop up a poll and they simply have to click a button, they might be far superior result. Of course it all depends on your goal but you can poll them on the length of video they’re willing to watch.

Create Valuable and Relevant Content: Your interactive content should provide value to users. It should help them solve problems, make informed decisions, or entertain them. Ensure that the content is relevant to your audience's needs and interests.

Absolutely absolutely absolutely important!! A good customer experience is a differentiator that separates the best from the rest. Personalisation is the north star here. The key is to design experiences that leaves a lasting experience. Story telling through strategic relationship building can make it happen.

All of these are great tools to encourage engagement. Engagement is key! And important factor in that is a clearly defined CTA. When you’re putting all the effort into creating content and doing so much to bring value to your potential or current clients, you want to make sure it’s being utilised. When you don’t have a clear CTA, your audience won’t know what to do and they’ll just read or absorb (on surface) what you’ve provided and move on. Engagement gets them to the next level of their own growth as well. It’s a win-win!

What my team and I do that's different then other brands is that we look to combine high engagement content and an interactive experience based on the platform of delivery. We test two types of content: 1) Highly engaging but seen by few, and 2) Widely seen but less engaging. For instance, we test the first type in niche Facebook groups and the second via specific FB ads. This lets us create content that's both engaging and reaches a large audience. A prime example is our Facebook chatbot quiz, which yields high engagement when run to an ideal audience and is hyper cost-effective (some leads we get for less that $1)thanks to our initial organic tests.

Design Engaging and User-Friendly Interfaces: Invest in user-friendly design and intuitive interfaces for your interactive content. Make it visually appealing, easy to navigate, and responsive across various devices.

A marketer and a brand campaigning without data is like a blind man leading the other blind man - no one know where your marketing efforts are going and no one knows how soon you'll achieve your targets. In the digital world, make sense out of data and create use that to your advantage.

Agreed with the article and Akash here! Data analytics and consistent review is important just as much as producing content. It allows you to tweak, improve and optimise your content strategy as well as your overall marketing strategies.

Track and Analyze Performance: Implement analytics and tracking to measure the performance of your interactive content. Monitor metrics such as engagement rates, completion rates, conversion rates, and user behavior. A/B Testing: Experiment with different versions of your interactive content to optimize its effectiveness. Test variables like headlines, questions, images, and CTA buttons.

If you are not already creating interactive content, it is time to start exploring and developing strategies. Combine a great idea with an engaging asset, and you are all set to create something that delivers a real competitive advantage and measurable results. Good luck!

Human interactions are the best types of interactions. Chatbots, AI tools, blogs and other forms of content should compliment your marketing efforts. I have answered thousands of calls in contact centres and the best way to convince someone to buy is through human connection. I've had several customers telling me that they'd rather talk to a human while making a purchase decision instead of an IVR/AI bot. Use of technology must assist human interactions leading in return, leading to higher conversions.

Continuous Improvement: Use the insights gained from user interactions and analytics to refine your interactive content over time. Keep it fresh and aligned with evolving customer needs. Interactive content can be a valuable asset in your digital marketing strategy when used strategically to engage and convert visitors. It provides an opportunity to create memorable experiences and build stronger relationships with your audience.

If your Content strategy doesn't have interactive content then you have a one-sided relationship. Your Audience should tell you How they feel about you The only way is to post Interactive Content. Instead of just consuming Content, interactive content allows users to actively engage and interact with your brand. Interactives are high converting. Once the audience starts engaging, it’s much easier to get them to take the action you want. Types of Interactive Content Quizzes — Grow user engagement. Polls — Give your Audeiece role to play Memes — help them resonate with you Guides — showcasing your brand’s expertise Interactive Tools — Calculators, Generators eg: Blog Name Generator ROI Calculator