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How do you use data and feedback to improve your job posting summary over time?

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A job posting summary is the first thing that potential candidates see when they browse for opportunities. It should capture their attention, highlight the main benefits of working for your company, and entice them to apply. But how do you write a job posting summary that stands out from the crowd and attracts the right talent? And how do you use data and feedback to improve your job posting summary over time? In this article, we will share some tips and best practices to help you craft a compelling and effective job posting summary.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace…

1 Know your audience

Before you start writing your job posting summary, you need to have a clear idea of who you are targeting. What are the skills, qualifications, and experience that you are looking for in your ideal candidate? What are their motivations, goals, and pain points? How can you address them in your summary? Knowing your audience will help you tailor your message and tone to their needs and expectations. You can use tools like personas, surveys, or analytics to gather insights about your target audience.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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To know your audience when using data and feedback to improve your job posting summary over time, start by analyzing the demographics and characteristics of the candidates who have applied to your job postings in the past. Look for patterns in their backgrounds, interests, and experiences. Then, gather feedback from candidates and new hires on what they found compelling or lacking in your job posting. Use this information to refine your job posting summary, making sure it speaks directly to the needs and desires of your target audience.

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2 Use clear and concise language

Your job posting summary should be easy to read and understand. Avoid using jargon, acronyms, or vague terms that might confuse or alienate your readers. Use simple and direct language that conveys your value proposition and expectations. Use bullet points, headings, and white space to break up your text and make it more scannable. Keep your summary short and focused, ideally no more than 150 words. You can provide more details and information in the rest of your job posting or on your company website.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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Avoid using jargon or technical terms that may be unfamiliar to your target audience. Instead, focus on using simple and direct language that accurately reflects the requirements of the position and appeals to the desired candidate. Use data to identify which aspects of the job posting are most effective and incorporate feedback from candidates to address any concerns or questions they may have. By refining your job posting summary with these insights, you can more effectively attract the right candidates and improve the overall quality of your candidate pool.

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3 Highlight your employer brand

Your job posting summary is not only a description of the role, but also a reflection of your company culture and values. You want to showcase what makes your company unique and why candidates should want to work for you. Highlight your mission, vision, and impact, as well as your benefits, perks, and opportunities for growth and development. Use positive and authentic language that reflects your brand voice and personality. You can also include testimonials, awards, or social proof to boost your credibility and reputation.

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4 Include a clear call to action

The last part of your job posting summary should include a clear and compelling call to action that encourages candidates to apply. Tell them what they need to do next, such as clicking a button, filling out a form, or sending an email. Make it easy and convenient for them to apply, and avoid asking for too much information or documentation at this stage. You can also create a sense of urgency or scarcity by mentioning deadlines, limited spots, or high demand.

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5 Test and optimize your summary

Once you have written your job posting summary, you should test and optimize it to see how it performs and how you can improve it. You can use tools like A/B testing, analytics, or feedback forms to measure and compare different versions of your summary and see which one generates more clicks, views, or applications. You can also ask for feedback from your colleagues, hiring managers, or current employees to get their opinions and suggestions. Based on the data and feedback, you can tweak and refine your summary to make it more appealing and effective.

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How do you use data and feedback to improve your job posting summary over time?

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1 Know your audience

2 Use clear and concise language

3 Highlight your employer brand

4 Include a clear call to action

5 Test and optimize your summary

Recruiting

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How do you use data and feedback to improve your job posting summary over time?

1

2

3

4

5

1 Know your audience

2 Use clear and concise language

3 Highlight your employer brand

4 Include a clear call to action

5 Test and optimize your summary

Recruiting

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