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How do you use data and evidence to support your value proposition statement?

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How do you use data and evidence to support your value proposition statement in salary negotiations? A value proposition statement (VPS) is a concise and compelling summary of your unique skills, achievements, and benefits that you can offer to an employer. It can help you stand out from other candidates and persuade the hiring manager to offer you a higher salary. But how do you measure the impact of your VPS and back it up with facts and figures? In this article, we will show you how to use four methods to quantify and validate your VPS in salary negotiations.

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Jaspal NANDRA

E-Commerce Growth Strategist | Founder @ Ender-IT (IT Solutions) | Explorer

1 Method 1: Use benchmarks

Measuring the impact of your VPS can be done by comparing yourself to benchmarks from your industry, profession, or company. These benchmarks are standards or averages that can demonstrate how you exceed them. Salary surveys, industry reports, company data, and online tools are all sources of benchmarks. For example, you can use PayScale or Glassdoor to research salary ranges, or LinkedIn or Indeed to find job descriptions and performance indicators. Having these benchmarks will help you support your VPS by showing how you exceed them or how you can help the employer achieve them.

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2 Method 2: Use numbers

Another way to measure the impact of your VPS is to use numbers that quantify your skills, achievements, and benefits. Numbers are concrete and specific, providing a clear and measurable way to demonstrate your value. For example, you could show the percentage or amount of increase or decrease in revenue, profit, sales, costs, efficiency, quality, customer satisfaction, or other key metrics that you generated or contributed to. You can also include the number or volume of projects, tasks, products, services, customers, or stakeholders that you managed, delivered, supported, or influenced. Additionally, you can include your rank, rating, award, recognition, or feedback that you received or earned for your performance, results, or impact. These numbers can be found from various sources such as your resume, portfolio, performance reviews, testimonials or awards. Additionally you can use tools such as Google Analytics or HubSpot to track and report web traffic or marketing campaigns and SurveyMonkey or Trustpilot to collect and analyze customer feedback. Once you have these numbers they can be used to support your VPS by showing how you added value or how you can solve the employer's problems.

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Jaspal NANDRA

E-Commerce Growth Strategist | Founder @ Ender-IT (IT Solutions) | Explorer
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In my opinion, Analyze the data- Once you have gathered the data, you need to analyze it to identify trends, patterns, and insights. This analysis should help you identify how your product or service provides value to your customers and support your value proposition statement. By using data and evidence to support your value proposition statement, you can build credibility with your customers and stakeholders and differentiate yourself from your competitors.

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3 Method 3: Use stories

To measure the impact of your VPS, you can use stories that illustrate your skills, achievements, and benefits. Stories are engaging and memorable, and they can effectively convey your value. You can find stories from various sources such as your resume, portfolio, case studies, testimonials, or awards. To structure and present your stories, you can use CAR (Challenge-Action-Result) or STAR (Situation-Task-Action-Result) frameworks. Once you have the stories, you can use them to support your VPS by showing how you demonstrated your skills or how you can create value for the employer.

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Jenn Longbine

Global Human Resources and Talent Acquisition Leader
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Heart is the competitive edge. Letting storytelling illustrate the long-term vision your data implies can invoke positive emotion. This is a time-tested strategic psychological approach. The National Library of Medicine cites: Emotion has a substantial influence on the cognitive processes in humans, including perception, attention, learning, memory, reasoning, and problem-solving. Emotion has a particularly strong influence on attention, especially modulating the selectivity of attention as well as motivating action and behavior. Evoking emotion will make your value proposition more memorable and attractive. Making things personal allows you to bring more of your authentic self to the conversation - and it's good business.

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4 Method 4: Use testimonials

Gathering testimonials is an effective way to measure the impact of your VPS. Testimonials are endorsements or recommendations from others that demonstrate your value and credibility. You can acquire these from your previous or current managers, colleagues, clients, or partners who have praised or appreciated your work, performance, or impact. Additionally, you can acquire ratings or reviews from employers, customers, or peers who have rated or reviewed your work, product, or service. Lastly, you can find referrals or introductions from your previous or current network, contacts, or mentors who have referred or introduced you to potential employers or opportunities. These testimonials can be obtained via various sources such as resumes, portfolios, LinkedIn profiles, emails, and social media. For example, you can use LinkedIn Recommendations and Google Reviews to collect and display testimonials to support your VPS by showing how you built trust and rapport with others and how you fit the employer's culture and values.

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How do you use data and evidence to support your value proposition statement?

1

2

3

4

1 Method 1: Use benchmarks

2 Method 2: Use numbers

3 Method 3: Use stories

4 Method 4: Use testimonials

Salary Negotiations

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How do you use data and evidence to support your value proposition statement?

1

2

3

4

1 Method 1: Use benchmarks

2 Method 2: Use numbers

3 Method 3: Use stories

4 Method 4: Use testimonials

Salary Negotiations

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